QUOTE AND NEWS
MarketWatch  Nov 19  Comment 
JuiceBox Games Inc. is developing richer, layered games for more serious video game players, using the Zynga business model, writes Therese Poletti.
TechCrunch  Nov 18  Comment 
Sure, there have been plenty of attempts at re-thinking e-mail on mobile devices. But that’s no reason not to try, try again. A pretty experienced team of founders who have sold companies to or been acqui-hired by both Amazon and Zynga are...
TheStreet.com  Nov 17  Comment 
NEW YORK (TheStreet) -- Shares of Zynga Inc. are lower by 3.79% to $2.66 in early afternoon trading on Monday, as the company's CEO, Mark Pincus, is facing a lawsuit claiming he "unfairly benefited" from the sale of $192 million of stock in...
Motley Fool  Nov 12  Comment 
The action-cam maker filed for an $800 million secondary offering, and most of that money won't go back into the business.
TheStreet.com  Nov 11  Comment 
SAN FRANCISCO ( TheStreet) – Rackspace Hosting surged on Tuesday following higher-than-expected third-quarter earnings which led analysts to raise the 12-month price target on the San Antonio-based cloud company. British telecom Vodafone...
CNNMoney.com  Nov 11  Comment 
Read full story for latest details.




 
TOP CONTRIBUTORS

Zynga (NASDAQ:ZNGA) develops social game to be played on there internet. In particular, Zynga has focused on developing games to be played on Facebook, the social network platform. The games are meant to be easily accessed and social in nature. Because the games are deployed online, updates and changes can be made continuously. Rather than charging consumers for individual use, Zynga offers its games for free. Instead, the company makes money by advertising and selling virtual goods through the games.[1]


Business Overview

For the full year 2010, Zynga report a total revenue of $597M. This was a 393% increase over the $121M reported for 2009. The company's net income for 2010 was $91M. The previous year, Zynga reported a net loss of $53M.[2]


New Updates

The company's initial public offering of stock on the NASDAQ occurred on December 15, 2011. The company offered 100M shares each for $10. This was at the high end of the $8.5-$10 price range. The deal raised a total of $1B. The lead managers of the deal were Morgan Stanley and Goldman.[3]

Trends & Forces

Reliance on Facebook

While Zynga plans to create social games in general, the company has historically heavily focused on Facebook. This relationship works well for Facebook as Zynga's games encourage individuals to pass more time on the site. However, if Facebook decides to enter the game space, the two would become direct competitors. This is problematic for Zynga as its games run of Facebook's platform. Furthermore, even if Zynga does diversify to other social platforms, it will still be reliant on the platforms cooperation.[4]

  1. ZNGA S-1/A 2011 PROSPECTUS SUMMARY "Overview" pp.1-2
  2. ZNGA S-1/A 2011 PROSPECTUS SUMMARY "Summary Consolidated Financial Data" pp.9-10
  3. Renaissance Capital - IPO Home "Zynga prices high-profile deal at $10 in largest tech IPO since Google" 15 Dec 2011
  4. Seeking Alpha "7 Reasons to Ignore the Zynga IPO Hype" 14 Dec 2011
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