TechCrunch  Sep 12  Comment 
 Andy Kleinman, who was chief business officer at Los Angeles-based gaming company Scopely and a general manager at Zynga, left the company to start a mobile products-focused studio called MobLabs. Kleinman previously co-founded Vostu, a Latin...
SeekingAlpha  Sep 12  Comment 
By Ali Yasar: It is a well-known fact that mobile gaming is a secular bull market with 27% annual projected growth rate through 2016. As more and more people are switching to smart phones, the number one activity in terms of time spent on mobile...
SeekingAlpha  Sep 11  Comment 
By Alan Brochstein, CFA: Surna (OTCQB:SRNA), based in Boulder, CO, addresses one of the key challenges facing the cannabis cultivation industry: Energy consumption. The company, which began operations this year, has technology that it has acquired...
SeekingAlpha  Sep 10  Comment 
By Pamela Peerce-Landers: In its Q2 earnings report, Zynga, Inc. (NASDAQ:ZNGA) announced 3 new growth initiatives: NFL Showdown, a golf game featuring Tiger Woods and runner game/s using Looney Tunes' characters. This article examines Zynga's...
SeekingAlpha  Sep 9  Comment 
By Stone Fox Capital: While smaller mobile game rival Glu Mobile (NASDAQ:GLUU) continues producing daily download stars, Zynga (NASDAQ:ZNGA) can't seem to catch a break. The company recently released a game into a new genre and updated a long-term...
SeekingAlpha  Sep 9  Comment 
By Alcaraz Research: Zynga (NASDAQ:ZNGA) released a completely revamped Zynga Poker app last September 5 for Android and iOS device users. It is still a free-to-play social game dependent on in-app purchases with no real money betting. In spite of...
CNNMoney.com  Sep 8  Comment 
Read full story for latest details.
StreetInsider.com  Sep 4  Comment 
Visit StreetInsider.com at http://www.streetinsider.com/Corporate+News/Zynga+%28ZNGA%29+Launches+New+Zynga+Poker/9805116.html for the full story.
SeekingAlpha  Sep 1  Comment 
By George Kesarios: I have been a bear on Zynga (NASDAQ:ZNGA) for quite a long time now. More specifically, ever since the company decided to stop pursuing real money online gaming. While I had been bullish on Zynga since October 2012 (please...
SeekingAlpha  Aug 29  Comment 
By Marshall Hargrave: King Digital (NYSE:KING) reported 2Q earnings of $0.52 a share (growing 29% y/y), ahead of consensus of $0.50. But shares still took a beating, falling over 20% on the earnings announcement - driven by weak revenue growth and...


Zynga (NASDAQ:ZNGA) develops social game to be played on there internet. In particular, Zynga has focused on developing games to be played on Facebook, the social network platform. The games are meant to be easily accessed and social in nature. Because the games are deployed online, updates and changes can be made continuously. Rather than charging consumers for individual use, Zynga offers its games for free. Instead, the company makes money by advertising and selling virtual goods through the games.[1]

Business Overview

For the full year 2010, Zynga report a total revenue of $597M. This was a 393% increase over the $121M reported for 2009. The company's net income for 2010 was $91M. The previous year, Zynga reported a net loss of $53M.[2]

New Updates

The company's initial public offering of stock on the NASDAQ occurred on December 15, 2011. The company offered 100M shares each for $10. This was at the high end of the $8.5-$10 price range. The deal raised a total of $1B. The lead managers of the deal were Morgan Stanley and Goldman.[3]

Trends & Forces

Reliance on Facebook

While Zynga plans to create social games in general, the company has historically heavily focused on Facebook. This relationship works well for Facebook as Zynga's games encourage individuals to pass more time on the site. However, if Facebook decides to enter the game space, the two would become direct competitors. This is problematic for Zynga as its games run of Facebook's platform. Furthermore, even if Zynga does diversify to other social platforms, it will still be reliant on the platforms cooperation.[4]

  1. ZNGA S-1/A 2011 PROSPECTUS SUMMARY "Overview" pp.1-2
  2. ZNGA S-1/A 2011 PROSPECTUS SUMMARY "Summary Consolidated Financial Data" pp.9-10
  3. Renaissance Capital - IPO Home "Zynga prices high-profile deal at $10 in largest tech IPO since Google" 15 Dec 2011
  4. Seeking Alpha "7 Reasons to Ignore the Zynga IPO Hype" 14 Dec 2011
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