It is also important to note the importance of CAKE's two brands. Because they are two distinct concepts that are marketed totally separately the compliment each other rather than one cannibalizing the other. Cake is not really growing its same store comps too much. This is mainly because CF sites pretty much operate near full capacity. That said the company is looking to more than double its number of sites.
[edit] Competition
It is important to note that CAKE's menu prices are actually lower than it's competitors on a per item. CAKE distinguishes itself by providing, an upperscale experience for a casual price.