Suggestion by Kevinmi on 2007-12-15 04:22:23
I have two suggestions: 1) KO has a good partnership in MCD. MCD is the largest restaurant in the world. This leads to further brand awareness to future generations of consumers. 2) KO gets a side benefit of a lower USD. While the company is slow developer in drinks in the US, internationally like in Japan some drinks are seasonally based. KO is a great company that can reap profits from outside of the US while earning the stockholder a good dividend.
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I have a comment regarding KO's Carbonated Soft Drinks (CSD) section. It states "Carbonated soft drinks are the single largest component in the Coca-Cola Company's collection of beverages, accounting for around 78% of total volume sold in 2008 (source 15)." Then in the Non-carbonated Soft Drinks section, it states "The remaining 26% of KO's total volume is composed of non-carbonated soft drinks, which include a variety of beverages such a(s) fruit juices, waters, sports drinks, and teas."
One of those percentages are incorrect due to the fact that they add up to over 100% of KO's total volume sold. I would assume the Non-carbonated Soft drinks section is the incorrect section because last year you had CSDs at 74% and Non CSDs at 26%. Since you updated the CSDs this year, but the Non CSDs has not changed - I would assume you did not update that figure. So would Non-CSDs be around 22% instead of 26%?