Suggestion by 18.104.22.168 on 2008-06-17 03:44:37
I want to add to the article here that in face of the skyrocketing prices of oil, grains and the fact that the cereals niche has reached a commodity status, to suggest General Mills and other US cereal companies to re-think their business model to adapt to these changing situations. Common manufacturing architecture of few mega-plants that process hundred of tons per day and then distribute to thousand miles warehouses will erode company's profit a lot. Concepts such as mfg. cells and other lean manufactuing concepts can help a lot to cut fat and waste down, as it did for some automotive manufacturers in the last 40 years or so.
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