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H.J. Heinz Company (HNZ)

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Under "Trends and Forces", the section "Declining value of the dollar will hurt Heinz revenue" While i have not done a full analysis on Heinz, typically a drop in the dollar will benefit companies exporting goods to countries with strong currencies. The reason for this is that the cost of the good is primarily in dollars which has dropped comparative to the sale price which is in pounds, euros or another currency. Taking this into consideration a declining dollar should benefit Heinz by increasing international sales revenue (in dollar terms) with the same volume of sales. Heinz has a more complex situation because it buys commodities from across the world, so even ignoring increasing commodities prices the lower dollar will increase the cost of foreign input purchases. I still think the trend/forces of "declining dollar" should be rewritten in a more neutral perspective. Also looking at the currency risk in the SEC document it is much more neutrally worded. Nstanton 08:24, April 25, 2008 (PDT)

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