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WIKI ANALYSIS
Agilent Technologies (NYSE: A) is the world market leader in the test and measurement (T&M) business with 2006 sales of $5 billion. Its closest but distant competitors are Tektronix (TEK)--2006 sales of $1 billion--and National Instruments (NATI)--2006 sales of $600 million. Similar to other smaller competitors like Lakeshore and Keithley Instruments (KEI), these two competitors have succeeded by focusing on niche markets.
Agilent, on the other hand, is the broadest and most diversified T&M company. Since it was spun off from parent company Hewlett-Packard (HPQ) in 1999, Agilent has undergone a period of significant restructuring during which it divested its assets in semiconductor testing and manufacturing, as well as developed a joint venture in LED lighting technology, in order to rededicate itself back on its core scientific and R&D markets. The advantages of this approach are twofold. First, the R&D market is more stable, as it is usually sheltered from macroeconomic trends. Second, the semiconductor test and manufacturing business is highly cyclical, tied mostly to the ups and downs of the IT hardware industry.
Agilent's near-term strategy is to start putting resources toward increasing market share in areas traditionally held by competitors, such as wireless R&D (this includes mobile phones, computer networks, and other wireless communications), oscilloscopes, and low-cost instruments, as well as emerging markets such as IP network convergence, nanotechnology, and surveillance. In the long term, Agilent plans to grow its business in bioanalytic test as demand grows in the medical, biotech, and pharmaceutical industries.
Company and Industry OverviewAgilent Technologies--spun off from Hewlett-Packard in 1999--develops, manufactures, and sells test and measurement (or T&M) equipment for a variety of research, medical, and industrial applications. Customers include those who want to measure some sort of physical variable quantitatively and electronically.
Typical physical variables that are tested: Pressure, temperature, radiation, current, voltage, inductance, capacitance, frequency, chemical composition, chemical properties, and many other scientific variables.
Customers and industries include: Aerospace, defense, communications, computer/networking hardware, semiconductor, pharmaceutical, oil/petroleum, biotechnology, medical, and general R&D, including universities.
Agilent has tens of thousands of customers, domestically and internationally (66% of Agilent's business is overseas) and no individual customer contributes more than 10% of its total revenue in 2004, 2005, or 2006, making it less dependent on localized trends in any particular country or industry. In 2006, Agilent held 33% of the estimated $15 billion test and measurement market, ranking it the largest test and measurement company.
Today Agilent has 2 main T&M product subdivisions: Electronic and Bioanalytic.
ElectronicAgilent's electronic T&M subdivision makes standard and custom T&M instruments and systems; monitoring, management, and optimization tools for communication networks; software and services related to development, manufacture, deployment, and operation of communications networks and electronics equipment. Agilent also provides services such as start-up assistance, instrument calibration and repair, and customization, consulting, and product support services. Electronic measurement makes up $3.4 billion or 69% of Agilent's total revenue in 2006.
BioanalyticAgilent's bioanalytic T&M subdivision makes and supports instruments, software, consumables, and services for the analysis of physical, chemical, and biological properties. There are seven main product categories: microarrays, microfluidics, gas chromatography, liquid chromatography, mass spectrometry, software and informatics, and related consumables, reagents, and services. Bioanalytic contributed $1.6 billion or 31% of Agilent's total revenue in 2006.
Bioanalytic product categories can be further broken down into chemical analysis and life sciences:
The following are photos of some of Agilent's T&M equipment:
Trends and Forces
Recent RestructuringThe goal of these divestitures was to reduce Agilent's exposure to the highly cyclical semiconductor business. During the post tech bubble period of 2001-2003, many tech companies suffered from negative operating margins, and the semiconductor business significantly exacerbated this problem for Agilent. With the divestment of the semiconductor business, the break-even point for Agilent's revenue has been reduced significantly.
With no more major restructuring on horizon in the near future, Agilent hopes to achieve higher sustainable and profitable growth by leveraging the new operating model.
Growth Areas
Bioanalytic
ElectronicIn the near-term, significant growth is expected in the electronic measurement industry.
Industry Maturation and Macroeconomic SlowdownsOverall, this diversified business model is expected to net gains, and is expected act as a buffer against economic slowdowns or changes in customer industries. However, the T&M industry is relatively mature, with greater than 90% penetration in many of its market segments. Its growth will probably derive mainly from the growth of its end markets, estimated to be 6.5% per year in the long term. While Agilent's diversified model will help the company weather any moderate economic slowdowns, it, like many other companies in any industry, would feel the effects of a significant economic slowdown similar to the one from 2001-2003.
Competition| Company | 2006 Revenue | Key Product Offerings |
| Agilent | $5 billion | Wireline Test Equipment, Bioanalytic Test |
| National Instruments (NI) | $0.6 billion | Software, Low-Cost Instrumentation |
| Tektronix | $1 billion | Oscilloscopes, Wireless Test Equipment |
Source: Company Data
Both Tektronix and NI owe a significant portion of their success to their domination of specific niche markets: Tektronix has traditionally led the markets for oscilloscopes and wireless R&D, while NI has led the market for T&M virtual instrumentation software (specifically, LabView) and low-cost instruments. Agilent is currently moving to increase market share in these areas by refocusing its resources.
SourcesMarakon Associates article "Crisis? What Crisis?"
References


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