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WIKI ANALYSIS
Business OverviewAdams Golf is located in Plano, Texas, and has been doing business from there since 1987. The company designs assembles, markets and distributes its adams gold brand of club, which includes iron sets, drivers, putters and wedges, and other accessories and appparel.They sell their products through international distributors, pro shops and low end retail stores such as wal-mart.And market their products in regions around the world such as Europe, Asia, North and South America.
Business and Financial Metrics
Business Segments2007 Sales
$ mil. % of total US 78.6 83 International 16.0 17 Total 94.6 100
2007 Sales
$ mil. % of total Irons 63.2 67 Fairway woods 18.4 19 Drivers 10.5 11 Wedge/ misc. 2.5 3 Total 94.6 100
Key Trends and Forces
CompetitionAdams Golf Competitors are Callaway Golf, Taylormade, and Fortune Brands, Karsten,Cleveland Golf, Acushnet, Amer Sport, Bridgestone Sports, Mizuno, Nike.
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