QUOTE AND NEWS
TheStreet.com  Aug 14  Comment 
NEW YORK (TheStreet) -- Aruba Networks shares are up 1.8% to $19.33 on Thursday after being upgraded to "buy" from "hold" by analysts at Stifel Nicolaus , with a price target of $24.The upgraded outlook is based on the firm's belief that the...
Market Intelligence Center  Aug 11  Comment 
The patented option-trade picking algorithms that power MarketIntelligenceCenter.com's Artificial Intelligence Center  are highlighting two trades on Aruba Networks Inc. (ARUN) today after it closed at $18.41 on Friday. For more conservative...
TheStreet.com  Jul 14  Comment 
By Mike Yamamoto of OptionMonsterNEW YORK -- Short-term option traders are looking for Aruba Networks to keep rising on newly approved government funding for public wireless services. More than 6,000 July 17 calls were purchased for 18 cents to...
Motley Fool  Jul 11  Comment 
The stock market again recovered from early losses, this time to finish up on the day. Find out more about what made these three stocks soar.
Market Intelligence Center  Jul 10  Comment 
Wednesday’s trading in Aruba Networks Inc. (ARUN) gives options traders an opportunity for a 37.93% return. By selling the Jan. '15 $15.00 call and buying the Jan. '15 call at the $13.00 level for a net debit of $1.45, traders will book a...
Market Intelligence Center  Jul 8  Comment 
The patented option-trade picking algorithms that power MarketIntelligenceCenter.com's Artificial Intelligence Center  are highlighting two trades on Aruba Networks Inc. (ARUN) today after it closed at $16.87 on Monday. For more conservative...
Cloud Computing  Jul 2  Comment 
Aruba Networks, Inc. (NASDAQ:ARUN) today announced that in Gartner Inc.’s latest “Magic Quadrant for Wired and Wireless LAN Infrastructure” report, Aruba has been positioned in the Leader’s quadrant for the third ...
DailyFinance  Jun 24  Comment 
Aruba Networks, Inc. (NASDAQ:ARUN) today announced that the University of the South, located in Sewanee, Tennessee, and named one of America’s most beautiful college campuses by Travel and Leisure Magazine, has deployed...
DailyFinance  Jun 17  Comment 
Aruba Networks (NASDAQ: ARUN) today revealed a new global study highlighting that seven in ten (70%) IT professionals are under increasing pressure to deliver and support an all-wireless workplace from their top executives and...
Market Intelligence Center  Jun 13  Comment 
MarketIntelligenceCenter.com’s patented algorithms have chosen the Jan. '15 $16.00 call for a couple of hedged-trading ideas on Aruba Networks Inc. (ARUN). A traditional covered call on Aruba Networks yields 11.58% (19.38% annualized, for...




 

Aruba Networks (NASDAQ: ARUN) sells wireless access points and related products, mostly aimed at the enterprise. Their chief competitor is Cisco.

Aruba's sales pitch is that your wireless network can replace your wired network, and it will be cheaper than running cables all over the place and paying for expensive switches. (Cisco can't pursue this strategy as vigorously because they're the ones selling the switches.) This is their "network right-sizing" initiative. They also have a branch-network and remote-access product line.

Aruba bought a startup, AirWave Wireless, in spring 2008, for their wireless network management software. The AirWave software is unique in the extent to which it can manage access points from multiple vendors (including Cisco, Symbol, HP ProCurve, Meru, Trapeze, Proxim, and others). This lets Aruba sell the software, and subsequently Aruba hardware, to customers with other vendors' equipment, without replacing it all at once. A hosted service (in the cloud) offering, AirWave OnDemand, was also in beta as of March 2010.

Aruba settled a patent lawsuit with Motorola in November 2009.

Key trends include the spread of wireless devices which support the 802.11 wireless networking standard (for wireless LANs, as opposed to cellular), the adoption of the 802.11n wireless networking standard, and other future developments in networking, particularly with regards to the enterprise.



References

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