Average Revenue per User (ARPU)

RECENT NEWS
The Economic Times  Apr 2  Comment 
While Jio’s new offer indicates that price wars won’t ease anytime soon, fund infusion at Aircel shows a bid to retain employees.
The Economic Times  Mar 15  Comment 
Stocks of Zee and Sun TV are trading at FY19 price to earnings multiples of 32 and 25.3, respectively.
Motley Fool  Mar 14  Comment 
Why investors need to understand what’s driving the numbers behind the metrics, and why one down trend doesn’t tell the whole story.
The Economic Times  Jan 31  Comment 
According to a Motilal Oswal report, at the end of December 2017 there were 290 million subscribers in the country who had opted for a bundled plan of one of the top four telcos.
The Economic Times  Jan 21  Comment 
Jio reported a net profit of Rs 504 crore for the October-December quarter, versus Rs 306 crore by market leader Bharti Airtel.
The Economic Times  Jan 9  Comment 
Reliance-run Jio had last week announced another Rs 50 reduction in its existing plans and/or 50 per cent more data per day on plans ranging from Rs 199-498.
Forbes  Dec 6  Comment 
Snap Inc. is highly dependent on the U.S. market currently, with the North American segment accounting for over 80% of the company’s revenues and about 85% of its value, according to our estimates.
Forbes  Nov 27  Comment 
Among the biggest drivers of Snap’s valuation over the long term will be the growth in its average revenue per user. Our $15 price estimate for the company assumes that it will grow its overall annual ARPU from under $5 currently to over $25 by...
The Economic Times  Nov 19  Comment 
Average revenue per user (ARPU) – a key industry parameter – plummeted almost 40% in September from a year earlier, when Jio started its initially-free services.




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This is calculated by dividing total revenue from subscriptions by the total number of subscribers.

ARPU is a metric used by companies with subscription services - usually telecommunications companies. ARPU measures the amount of revenue brought in by a single subscriber per month. Measuring revenues on a per customer, or per unit basis can help to explain how good specific products are at generating revenues. ARPU is also very useful when it can be compared to other user-specific metrics. For instance, subtracting Subscriber Acquisition Cost (SAC) from ARPU over the average period of time a customer stays with the company would yield the gain (or loss) a company gets by attracting each subscriber.

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