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BMW (FRA:BMW) |
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WIKI ANALYSIS
Bayerische Motoren Werke AG (FRA:BMW), more commonly known as BMW, produces motorcycles and upscale automobiles. The company sells vehicles under three luxury brands: BMW, Mini, and Rolls Royce.[1] The company has offset some of the weakness in the US and Western European by exporting cars to emerging markets where growth continues explosively.[2]
BMW challenges to retain its market position as the international market for luxury cars grows ever more competitive, as many automakers, such as Hyundai with its Genesis sedan or Nissan's Infiniti brand, are increasingly successful in realizing the higher margins earned on luxury vehicles.[3]
Company Overview
BMW produces motorcycles and upscale automobiles under the BMW, Mini, and Rolls Royce brands. The Mini brand includes two models, both of which are small fuel-efficient hatchbacks. The BMW brand includes 10 model types, which are sold with a diversity of engines and other modifications. These vehicles range from the small 1-series all the way up to the large luxury 7-series sedan and X5 SUV. Finally, the Rolls Royce brand currently produces three models, two coupes and a sedan, the phantom. In addition, BMW offers financing for its vehicles through its financial services arm. The company also assembles cars from prefabricated components in Egypt, Indonesia, Russia, Malaysia, Thailand, and India.
How could any of this be betetr stated? It couldn't.
0:33 Looks like a normal 5-Series Turn Signal rdurounsed by plastic / gutter , rather than M5 covered Vent + they could put a normal 5-Series and make it look like the hidden M5 ; because isn't hard and , if that car was suposed to be hidden , it wouldn't be outside .
Competition
BMW's major competitors are DAIMLERCHRYSLER AG (DAI), Lexus (Toyota), Audi (Volkswagen), Infiniti (Nissan), and Cadillac (GM) However, BMW is unique amongst automakers because unlike these companies which make commercial trucks, lower market vehicles, or even buses, BMW focuses exclusively on the production of premium personal automobiles and motorcycles, under a small number of brands. The successful development of the Mini has allowed BMW to increase its market share and exposure to the small car market considerably without compromising the cache of the BMW brand.
References
- ↑ BMW 2008 Annual Report
- ↑ Seeking Alpha: BMW Shifts Cars From U.S.: A Sign of Decoupling?
- ↑ Seekingalpha: Will Hyundai's Luxury Car Be Like the VW Phaeton?
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