Bazaarvoice (NASDAQ:BV) provides a Software as a Service tool which allows companies to understand their online word of mouth. This includes understanding, visualizing, and analyzing reviews, ratings, pictures, discussions, videos, and questions and answers involving the company across the internet. Bazaarvoice makes money by charging subscription fees to its customers.
For the full year ended in April 2011, Bazaarvoice reported a total revenue of $64.5M. This resulted in a net loss of $20.1M. For 2010, the company's total revenue was $38.6M with a net loss of $8.0M. The largest cost is due to sales and marketing expenses.
The company's initial public offering of stock on the NASDAQ occurred on February 23, 2012. The company offered 9.5M shares each for $12. This was above the initial price range of $8-$10. The deal raised a total of $114M. The lead mangers of the deal were Morgan Stanley, Deutsche, and Credit Suisse.
Despite relatively high levels of spending on sales and marketing, Bazaarvoice has been unable to generate large revenues. This may be due to a number of reasons including relatively intense competition. However, if Bazaarvoice is unable to effectively generate subscriptions off its sales and marketing efforts, it will not be able to achieve large margins.