Bankrate, Inc. (NYSE:RATE) is an aggregator of financial rate information for American banks and lending institutions. The company owns and operates an Internet-based, consumer banking marketplace, licenses data, and editorial content to publishers and institutions, and operates a newsletter business. Bankrate continually surveys approximately 4,800 financial institutions in all 50 states in order to provide comparable rates to consumers.
The company's flagship Web site, Bankrate.com, provides free rate information to consumers on more than 300 financial products, including mortgages, credit cards, new and used automobile loans, money market accounts, certificates of deposit, checking and ATM fees, home equity loans and online banking fees. In addition to rate data, the company presents personal finance editorial content to help consumers make informed financial decisions.
Because of the current economic environment, financial resource websites such as Bankrate.com have seen an increase in unique hits. The challenge has come in turning the increased traffic into greater revenue. This has been a problem since the economic downturn, because of a decrease in advertising spending, especially in internet display ads. The concern for Bankrate, Inc is that there is a double negative effect because along with ad revenue Bankrate also collects revenue for every lead that generates a sale. 
Bankrate, Inc., together with its subsidiaries, owns and operates an Internet-based consumer banking and personal finance network. The company's main website, Bankrate.com provides information on numerous financial products such as mortgages, cds, investments, credit cards, auto loans, insurance, debt management, student loans, retirement options and taxes. It provides information regarding the fees and comparable rates from competing financial providers.
Bankrate, Inc operates through two segments, Online Publishing, and Print Publishing and Licensing.
For the full year 2010, Bankrate reported a total revenue of $220.5M and $21.5M in net loss. This was 67% increase in revenue from the previous year.
The company's initial public offering of stock on the NYSE occurred on June 16, 2011. The company offered 20M shares each for $15 right at the midpoint of the initial price range of $14-$16. The offering raised a total of $300M. The lead managers of the IPO were Goldman Sachs Group (GS), Bank Of America (MXK:BAC), Citigroup (C), and J P Morgan Chase (JPM).