Brand equity

RECENT NEWS
Forbes  Jul 8  Comment 
Your brand represents so much more than a logo, and that’s especially true for your users. Developing a strong and dynamic brand creates a solid foundation for your company, but the success of that brand over the long term depends on your brand...
SeekingAlpha  May 16  Comment 
Forbes  Oct 7  Comment 
There are as many ways to approach corporate social responsibility as there are companies. But a key driver is almost always focusing on the issues that could be most injurious to that company?s brand equity. For large apparel and retail...
The Hindu Business Line  Mar 24  Comment 
Its customers got the royal treatment. Maybe the big brands struggling to make a comeback could acquire it
TechCrunch  Oct 11  Comment 
 From the Grexit crisis to the recent block size split debate, Bitcoin frequently finds itself at the center of regular news cycles. As the debates about its price performance, volatility and political implications continue to mount, beneath it...
The Economic Times  Feb 23  Comment 
According to sources, she resigned following differences on some issues with the Commerce Ministry, the nodal agency for the Foundation.
Forbes  Sep 9  Comment 
By Vivek Bapat, Global Vice President, Portfolio & Strategic Marketing, SAP
Cloud Computing  May 15  Comment 
a quarterly index of the top 150 consumer brands ranked by visual social engagement. The Index measures the quality and impact of a brand's visual footprint, giving marketers visibility and insight into how customers feel about the brand. The...
The Economic Times  Feb 13  Comment 
The group will also soon unfurl a major corp campaign to build awareness among investors, consumers and stakeholders on ‘Brand Tata’.
The Economic Times  Feb 12  Comment 
The group will also soon unfurl a major corp campaign to build awareness among investors, consumers and stakeholders on ‘Brand Tata’.




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Added value from an intangible aspect of a particular good that is otherwise not considered unique. The brand creates demand for this good rather than the product itself. One example of a company that capitalizes on its brand equity is Nike (NKE), whose well known Swoosh logo is the key to the appeal of its shoes, and another is Coca-Cola Company (KO) which has built loyalty to its brand among core customers despite plenty of competition from other soft drink labels.

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