Brand equity

RECENT NEWS
The Economic Times  Apr 23  Comment 
The ceremony, held on April 20, was attended by some of India’s best-known personalities from the world of marketing and advertising.
The Economic Times  Apr 16  Comment 
Jury members included chief executives from ITC, HUL, Ogilvy, GroupM, Myntra, Kotak Mahindra, Aditya Birla Group, and Walmart.
The Economic Times  Apr 12  Comment 
Given there were 1,200 entries previously whetted by 40 expert jurors, at least some of the work is bound to meet her exacting standards.
The Economic Times  Mar 27  Comment 
Devendra Chawla is president for Walmart India; until recently he was CEO of Future Consumer (FCL) and group president — food, FMCG, Brands, Future Group.
Forbes  Jul 8  Comment 
Your brand represents so much more than a logo, and that’s especially true for your users. Developing a strong and dynamic brand creates a solid foundation for your company, but the success of that brand over the long term depends on your brand...
SeekingAlpha  May 16  Comment 
Forbes  Oct 7  Comment 
There are as many ways to approach corporate social responsibility as there are companies. But a key driver is almost always focusing on the issues that could be most injurious to that company?s brand equity. For large apparel and retail...
The Hindu Business Line  Mar 24  Comment 
Its customers got the royal treatment. Maybe the big brands struggling to make a comeback could acquire it
TechCrunch  Oct 11  Comment 
 From the Grexit crisis to the recent block size split debate, Bitcoin frequently finds itself at the center of regular news cycles. As the debates about its price performance, volatility and political implications continue to mount, beneath it...
The Economic Times  Feb 23  Comment 
According to sources, she resigned following differences on some issues with the Commerce Ministry, the nodal agency for the Foundation.




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Added value from an intangible aspect of a particular good that is otherwise not considered unique. The brand creates demand for this good rather than the product itself. One example of a company that capitalizes on its brand equity is Nike (NKE), whose well known Swoosh logo is the key to the appeal of its shoes, and another is Coca-Cola Company (KO) which has built loyalty to its brand among core customers despite plenty of competition from other soft drink labels.

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