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This company completed an initial public offering (IPO) of its stock in 2010. View articles that reference this company. Recent IPOs: Globe Specialty Metals • LogMeIn • Invesco Mortgage Capital • Medidata • Chemspec |
Brightcove (NASDAQ:BCOV) provides cloud based video hosting and streaming services. The company allows its users to manage content, alter the video player styling, add advertisements, and distribute the content in their own websites. In addition, they offer analytics that allow the consumer to measure their end user engagement. They make money by charging subscriptions to their services which offered as a Software as a Service (SaaS).[1]
Business Overview
For the full year 2011, Brightcove's total revenue was $63.6M. This resulted in a net loss of $23.3M. For 2010, the company had a total revenue of $43.7M and a net loss of $30M. The single largest expense was from sales and marketing. [2]
New Updates
The company's initial public offering of stock on the NASDAQ occurred on February 16, 2012. The company offered 5M shares each for $11. This was within the $10-$12 initial price range. The deal raised a total of $55M. The lead mangers of the deal were Morgan Stanley (MS) and Stifel Nicolaus Weisel.[3]
Trends & Forces
Competition with Google
Google owns YouTube which is one of the largest video streaming sites on the web. Brightcove is focused on developing customers who use video as a means to drive businesses either through advertisements or branding. However, Youtube would be able to enter this market since it has the fundamental properties needed. So while the two are not fully direct competitors, their overlap may increase overtime. [4]
- ↑ BCOV S-1/A 2012 PRSPECTUS SUMMARY "Overview" p 1-2
- ↑ BCOV S-1/A 2012 PRSPECTUS SUMMARY "SUMMARY CONSOLIDATED FINANCIAL DATA" p 7-8
- ↑ Renaissance Capital - IPO Home "Brightcove prices IPO at $11, midpoint of the range" 17 Feb 2012
- ↑ Seeking Alpha "Brightcove IPO: The Top Player In Web Video Monetization" 13 Feb 2012
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