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WIKI ANALYSISCelanese Corporation (NYSE: CE) is a chemical company whose largest revenue source (making up about half or revenue) is the sale of acetyl intermediates - a group of chemicals used to make finished products such as house paint, detergents, plastics, agricultural chemicals, and photographic film - among many others.
The company is divided into four different divisions: Advanced Engineered Materials, Consumer Specialties, Industrial Specialties, and Acetyl Intermediates.[1] The company has 36 production facilities around the world. [2]
Celanese has decided to expand its operations in Asia, particularly China, exposing it to risks and opportunities in that region. [3] In 2007, the company built a new integrated chemical complex in Nanjing, China. [4] With 71% of revenue coming from outside of North America, foreign exchange rates have an impact on Celanese’s US dollar denominated profits. [5]
Business OverviewCelanese sells chemicals to the automotive, electronics, medical, telecommunications, pharmaceuticals, food & beverage, textile, paper, and construction industries. [6] It is a global company and has 36 production facilities around the world.[7] The following chart is a breakdown of sales (revenue) by geography:
Business and Financial MetricsTotal Revenue grew 11.5% in Fiscal 2007 to $6,444 million from $5,778 million and Operating Income grew 21% in 2007 to $748 million from $620 million. Operating Income is a good indicator of the company's performance because it removes the variability of tax rates across the many nations (the US, South Korea, China, Japan, Germany, Mexico, Canada, and Saudi Arabia[9][10]) it operates in and the year-to-year differences in interest income or expense. [11]
| Year[13] | Revenue[14] | Operating Income[15] | Net Income[16] |
| 2004 | 4927 | 118 | -175 |
| 2005 | 5270 | 486 | 277 |
| 2006 | 5778 | 620 | 406 |
| 2007 | 6444 | 748 | 426 |
Business SegmentsAcetyl Intermediates is the largest segment, accounting for 46% of total revenue. The following is a break down of revenue from four segments of the company: Acetyl Intermediates, Advanced Engineered Materials, Consumer Specialties, and Industrial Specialties. Acetyl Intermediates makes chemicals used in the production of paints, adhesives, and textiles. Advanced Engineered Materials makes components for automobiles, electronics, and batteries. Consumer Specialties makes cigarette filters and artificial sweeteners. Industrial Specialties makes products used in packaging, construction, and textiles.
Advanced Engineered Materials (16% of revenue, 18% of operating income) [18]This segment earned $1,030 million in revenue in 2007.[19] It produces Polyacetal products (“POM”), Ultra-high molecular weight polyethylene (“GUR”), Liquid crystal polymers (Vectra), Polyphenylene sulfide (“PPS”), Polybutylene terephthalate (“PBT”), Polyester engineering resins, and Long fiber reinforced thermoplastics.[20] Of these POM and GUR are the segment's primary products. POM is used in automotive components, electronics and appliances.[21] GUR is used in battery separators, conveyor belts, filtration equipment, coatings and medical devices.[22] Its other products are used to make fuel system components, conveyor belts, battery separators, electronics, seat belt mechanisms, appliances, filtrations, coatings, medical devices, and telecommunications.[23]
Consumer Specialties (17% of revenue, 27% of operating income)[25]Consumer Specialties earned $1,111 million in revenue in 2007.[26] It is divided into two main business lines: Acetate Products and Nutrinova.[27] Acetate Products mainly produces acetate tow and acetate flake, used primarily to make cigarette filters and other filters.[28][29] The Sunett sweetener and food preservatives are the main products of the Nutrinova business.[30] Sunett is used in a variety of beverages and dairy products.[31] The food preservatives, sorbic acid and sorbates, are used in the food, beverage, and personal care industries. [32]
Industrial Specialties (21% of revenue, 4% of operating income)[34]Industrial Specialties earned $1,346 million in revenue in 2007 and has three main business lines: Emulsions, PVOH (Polyvinyl alcohol), and AT Plastics.[35] Emulsions, specializing in vinyl acetate and ethylene emulsions, and PVOH make products that are used in paints, coatings, adhesives, construction, glass fiber, textiles, and paper.[36] AT Plastics makes low-density polyethylene and ethylene vinyl acetate resins, which are used in flexible packaging, lamination products, hot melt adhesive, medical tubing, and automotive parts. [37]
Acetyl Intermediates (46% of revenue, 82% of operating income)[39]Acetyl Intermediates earned $2,955 million in revenue in 2007. [40] It produces VAM (vinyl acetate monomer), acetic anhydride, acetaldehyde, ethyl acetate, butyl acetate, and methyl ethyl ketone. VAM is used to make paints, films, coatings, and textiles. [41] Acetic anhydride is used to make cellulose acetate, detergents and pharmaceuticals. [42] Acetaldehyde is used in agricultural products. [43] Ethyl acetate is used to make inks and adhesives used in photographic films and coated papers. [44] Butyl acetate is a solvent used in inks, pharmaceuticals, and perfume. Methyl ethyl ketone is a solvent used in printing inks and magnetic tapes. [45]
Key Trends and Forces
Celanese has invested in Asian Economies, exposing it to fluctuations in their growthCelanese has been expanding its facilities and operations in Asia, particularly China. In 2007 Celanese completed a fully integrated chemical complex in Nanjing, China.[47] As the “Employees by Region” table shows, the number of employees in North America and Europe has declined 12.8% from 2005 to 2007.[48] However, during the same time period the number of employees in Asia increased by 150% from 200 to 500.[49] Additionally, the “Largest Investments” table shows that of Celanese’s 7 largest investments, 6 are in companies located in Asia.[50]
Celanese has the majority of its sales from outside the U.S., making its profits susceptible to foreign exchange rate fluctuationsInternational revenue (71% of revenue comes from outside North America[54]) is converted into U.S. dollars when it is tallied for accounting purposes, so depreciation of the dollar boosts revenue. However, the company has €400 million of debt so a weakening of the dollar makes it more difficult to pay the Euro-denominated debt back. [55][56] Beginning in 2004 Celanese began doing currency swaps with financial institutions in order to protect itself from exchange rate fluctuations. Twice a year on June 15th and December 15th Celanese would pay €13 million and receive $16 million.[57] As a result by June 2008, the company had lost a total of $26 million from the currency swaps.[58]
Environmental regulations make Celanese liable for asbestos cases and the clean-up costs of contaminated sites, requiring millions of dollars in reserves for these liabilities Many different environmental laws have an effect on Celanese. Listed below are some of the most significant acts from Celanese's perspective:
CompetitionCompetitors by segment:
Advanced Engineered Materials' main competitors are BASF SE (BASFY), DuPont (DD), Koninklijke DSM N.V. (RDSMY), Sabic Innovative Plastics, and Solvay S.A. (SVYSY). It also competes with smaller regional firms such as Asahi Kasei Corporation, Mitsubishi Gas Chemicals, Inc., Chevron Phillips Chemical Company, Braskem SA (BAK), Lanxess AG, Teijin Ltd (TINLY), Sumitomo, Inc., and Toray Industries INc. (TRYIY).[67]
| Ashland (ASH)[68] | Koninklijke DSM N.V. (RDSMY) [69] | DuPont (DD) [70] | Solvay S.A. (SVYSY)[71] | |
|---|---|---|---|---|
| Total Revenue (in millions of USD) | 7,834 | 8,921 | 30,653 | 9,572 |
| Growth from 2006 | 7.6% | 3.0% | 5.8% | 1.8% |
| Net Profit Margin | 2.57% | 4.86% | 9.77% | 8.65% |
Consumer Specialties as two sets of competitors. The subgroup Acetate Products competes with Daicel Chemical Industries Ltd., Eastman Chemical Company (EMN), and Rhodia (RHAYY) . Nutrinova's Sunett sweetener competes with sweeteners from the Nutra-Sweet Company, Ajinmoto Inc. (AJINY), and Tate & Lyle PLC (TATYY). Nutrinova's sorbates compete with Nantong AA, Daicel Chemical Industries Ltd., and Yancheng AmeriPac.[72]
| Ashland (ASH)[73] | Eastman Chemical Company (EMN)[74] | Tate & Lyle PLC (TATYY) [75] | |
|---|---|---|---|
| Total Revenue (in millions of USD) | 7,834 | 6,830 | 3,225 |
| Growth from 2006 | 7.6% | 0.7% | -6.9% |
| Net Profit Margin | 2.57% | 4.70% | 2.83% |
Industrial Specialties' competitors are: Air Products and Chemicals (APD), Dow Chemical Company (DOW), Rohm and Haas Company (ROH), Kuraray Co., DuPont (DD), Chang Chun Petrochemical Co., Ltd., ExxonMobil Chemical, and Arkema (ARKAY).[76]
| Ashland (ASH)[77] | Air Products and Chemicals (APD) [78] | Exxon Mobil (XOM) [79] | |
|---|---|---|---|
| Total Revenue (in millions of USD) | 7,834 | 10,037 | 404,552 |
| Growth from 2006 | 7.6% | 14.5% | 7.1% |
| Net Profit Margin | 2.57% | 10.71% | 10.04% |
The biggest competitors for Acetyl Intermediates are Air Products and Chemicals (APD), Borden Chemical, Inc., British Petroleum PLC, Dow Chemical Company (DOW), DuPont (DD) , Chang Chun Petrochemical Co., Kuraray Co. Ltd., and Rohm and Haas Company (ROH).[80]
| Ashland (ASH)[81] | Dow Chemical Company (DOW) [82] | DuPont (DD) [83] | Rohm and Haas Company (ROH)[84] | |
|---|---|---|---|---|
| Total Revenue (in millions of USD) | 7,834 | 53,513 | 30,653 | 8,897 |
| Growth from 2006 | 7.6% | 8.9% | 5.8% | 8.1% |
| Net Profit Margin | 2.57% | 5.58% | 9.77% | 7.58% |
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