Benzinga  Sep 24  Comment 
Jefferies says KORS mulitple depress does not reflect the Co.'s brand strength. As For COH Jefco sees Stuart Vevers opportunity gaining traction. © 2015 Benzinga.com. Benzinga does not provide investment advice. All rights reserved.
Benzinga  Sep 22  Comment 
While the shares of Kate Spade & Co (NYSE: KATE) and Coach Inc (NYSE: COH) have declined in mid-double-digit percentages YTD, Lululemon Athletica inc. (NASDAQ: LULU) shares are down 3 percent. Wedbush’s Morry Brown has Outperform ratings on...
Benzinga  Sep 14  Comment 
New York Fashion Week (NYFW) will continue until September 17. Apple Inc. (NASDAQ: AAPL)'s TV service has signed an exclusive agreement with NYFW's parent company for never seen before content. Companies such as Coach Inc (NYSE: COH) will showcase...
TheStreet.com  Sep 10  Comment 
NEW YORK (TheStreet) -- RBC Capital initiated coverage on Coach stock with an "outperform" rating and a $36 price target on Thursday morning. The firm said it began coverage on the luxury goods retailer, as it believes Coach is poised to...
Market Intelligence Center  Sep 9  Comment 
The patented options-trade picking algorithms used by MarketIntelligenceCenter.com found a trading opportunity with Coach Inc. (COH) that should provide a 5.84% return in just 72 days. Sell one Nov. '15 call at the $29.00 level for each 100 shares...
Market Intelligence Center  Sep 8  Comment 
Coach Inc. (COH) was identified by MarketIntelligenceCenter.com’s patented algorithms today after trading between $28.86 and $29.65 on Friday before closing at $29.16. A diagonal spread using a long position in the Jan. '17 $20.00 call and a...
MarketWatch  Sep 1  Comment 
Consumer stocks tumbled in early trade Tuesday, falling with the broader market after another set of weak data from China sent global markets lower. Dollar Tree Inc. led the declines, shedding 4.5%. The company earlier reported a loss in its...
Forbes  Aug 18  Comment 
Looking at the sectors faring best as of midday Tuesday, shares of Consumer Products companies are outperforming other sectors, not showing much of a loss. Within that group, Estee Lauder Cos., Inc. (NYSE: EL) and Coach, Inc. (NYSE: COH) are two...
Market Intelligence Center  Aug 18  Comment 
After Monday’s trading in Coach Inc. (COH) MarketIntelligenceCenter.com's patented algorithms uncovered a trade that offers a 6.42% return or 24.92% on an annualized basis (for comparison purposes only), while providing 6.09% downside...
TheStreet.com  Aug 18  Comment 
NEW YORK (TheStreet) -- Shares of Coach were upgraded to "buy" from "hold" today with a $50 price target at Jefferies. Shares closed up fractionally yesterday at $32.02. The bid/ask was $32.18/$34.74 in pre-market trading. The upgrade is...


Coach Inc. (NYSE: COH) is a leading retailer of premium handbags and accessories, located primarily in North America and has recently expanded into Asian markets. Basing its image on "affordable luxury," Coach seeks to establish a premium brand that caters to affluent consumers but also provides lower-priced goods to appeal to the demand of middle-class customers.

Due to its effective merchandising and brand-building, Coach has boasted high operating margins and increasing popularity within the U.S. and Japan for years, even in the suffering American economy. COH also intends to take advantage of increasing luxury consumption in China by taking more control of its retail operations there and building its own stores instead of relying on third-party retailers. As COH continues to develop its ultra-luxury collections, it will share in the recent increase in spending in luxury good markets as the affluent release pent-up spending power from the last year. [1]

Business Overview

Coach is a leading American manufacturer and retailer of leather goods, accessories and apparel for men and women. Coach occupies the affordable luxury segment, which provides high-end merchandise for both high and middle-income consumers. For example, prices for a Coach handbag can range from $298 to $6,000.[2]

Business Segments

Coach is divided into three main revenue segments:

  • Handbags (63% of net sales): There are usually 3 - 4 collections per quarter and 4 - 7 styles per collection. These collections feature classic and fashion designs.
  • Accessories (28% of net sales): These include small leather goods, novelty accessories, and belts.
  • Other products (9% of net sales): These include footwear, business cases, jewelry, wearables, sunwear, travel bags, fragrance, and watches.[3]

Trends and Forces

Coach Seeks to Take Advantage of China's Growing Affluent Class

Coach has primarily stayed focused in North America and Japan. However, China is becoming an increasingly important market for luxury retailers. The rise of China's middle class has led to an increase in disposable income and thus an increase in potential customers. China spends more than $2 billion a year on luxury products.[4] What this means is that there is a growing affluent class in China that is capable of purchasing Coach products across all price points.

Luxury Image Essential for Sales

As with any luxury or affordable luxury retailer, Coach heavily relies on an image of exclusivity to fuel interest and sales of its products. A luxury company can lose its "luxury" status if the brand becomes too popular or too accessible. Coach thus takes a risk by having factory stores that sell discounted merchandise. None of Coach's competitors, such as Louis Vuitton and Gucci, have factory stores--they would be in direct opposition to the air of exclusivity the brands seek to cultivate. However, Coach protects its luxury status by placing its factory stores at least 60 miles away from its full-price locations.[5] In addition, the factory stores never sell the latest merchandise--they sell last year's or irregular pieces in addition to products that are manufactured specifically for the factory store. Coach never has sales at its full-price stores and does not allow retailers such as Macy's Inc. (M) to discount its merchandise. The result of these actions is that the factory stores and flagship locations serve two different demographics and are separate enough that the factory segment does not tarnish the overall image of the brand.[5]


Most of Coach's closest competitors are either privately owned or owned by larger European conglomerates of various luxury brands. Consequently, comparative data is unavailable. This includes Louis Vuitton and Fendi, both owned by LVMH Moet Hennessy L.V. (LVMUY), and Gucci Group.

Coach's business model is chiefly distinguished by its stress on "accessible luxury." This model thus reaches a larger demographic compared to many of Coach's higher-priced competitors, including Louis Vuitton, Gucci, and Prada. These competitors tend to focus on a higher income, high-fashion demographic. Companies like Dooney & Burke and Cole Haan also stress "accessible luxury" and are Coach's most successful competitors; however, Coach's market share has continued to increase in their presence.


  1. Luxury Spending Sees a Boost
  2. Coach website
  3. http://phx.corporate-ir.net/External.File?item=UGFyZW50SUQ9NDE1NzM1fENoaWxkSUQ9NDI3ODU1fFR5cGU9MQ==&t=1
  4. Joseph Chaney. Handbag brand Coach plans major expansion in China..
  5. 5.0 5.1 Coach's Split Personality.
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