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Celebrity Endorsements |
New York Times
Jun 9
Comment
The Federal Trade Commission wants to better distinguish the blurred line between celebrity endorsements and mere appreciation.
TechCrunch
May 24
Comment
Adly, a startup that connects advertisers with celebrities willing to post promoted messages on social networks, recently raised $2 million in additional funding.
The new funding came from previous backer GRP Partners and new investor Siemer...
New York Times
Dec 20
Comment
Medifast, shunning celebrity endorsements, uses real people who lost scores of pounds with its weight-loss system in emotional before-and-after commercials.
The Globe and Mail
Oct 18
Comment
On Wednesday, Nike announced it is severing ties with cyclist Lance Armstrong following a report from the U.S. anti-doping agency detailing evidence he had been a key part of a systematic doping program. But, as marketing reporter Susan Krashinsky...
Forbes
May 11
Comment
I'm currently sitting in the Cathay Pacific First and Business Class Lounge at the San Francisco International Airport waiting for my flight back to Toronto. No I'm not flying Cathay Pacific, I'm not even flying a partner airline, I'm actually...
New York Times
Apr 3
Comment
Fellowes's new 79Ci paper shredder has the chops to shred through just about anything, just like Van Halen's vaunted guitarist.
TheStreet.com
Feb 3
Comment
BOSTON (MainStreet) -- For as long as there have been celebrities, there have been celebrity endorsements.
...
The Globe and Mail
Sep 30
Comment
From tossing free products out the window to gaining celebrity endorsements, Inder Bedi has figured out how to create a buzz around his Matt & Nat line
Forbes
Jun 14
Comment
Adweek/Harris Interactive recently conducted a poll about celebrity endorsements in advertising, and at first blush, the results appear damning: 77% of respondents claimed that "when a sports star, movie star or other celebrity endorses a product"...
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