There was a time when I would watch shows like Extreme Couponing with a sense of morbid amusement — there was clearly plenty of money to be saved by clipping bits of dead plant matter out of a newspaper, but the process of keeping track of or...
By Evann Gastaldo, Newser Staff
JCPenney's new plan -- stop offering huge markdowns on inflated, "fake prices" in order to offer "fair and square" pricing -- sounds good in theory. Prices start at least 40% lower than they had been, with no...
It seems like Johnson and his team overlooked one critical person in the decision to eliminate coupons from the Penney’s marketing strategy: the female consumer.
Today JCPenney CEO Ron Johnson presented on the company's Q1 earnings and its ongoing strategy in New York City. This was right after the company announced that it missed sales expectations by 15%.
He said that its turnaround has been tougher...
This morning, Nielsen is putting hard numbers to how consumers like to shop with their smartphones, backing up trends we already suspected to be the case. In particular, the new report examines how consumers use their phones when shopping out...
Today any local U.S. business can start using Facebook's Offers product -- free-to-create coupons that businesses can share to the news feed, and that users can bring to brick-and-mortar stores for redemptions. First announced in February at the...
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