Digital Domain Media Group (NYSE:DDMG) is a digital production company which makes computer generated images and visual effects for film studios and advertisers. In addition, Digital Domain Media converts films from "2D" to "3D" images. Work done by the company has been Academy Awards for Best Visual Effects. Digital visual effects and 3D images in particular have increased in demand. Digital Domain Media plans to take advantage of potential co-production opportunities in feature films.
Digital Domain Media reported a total revenue of $106M for the full year 2010. For the same period, the company reported a net loss of $49.9M. The company has a history of losses.
The company's initial public offering of stock on the NYSE occurred on November 18, 2011. The company offered 5M shares each for $8.50. This was below the $10-$12 price range. The company had originally planned to sell 5.5M shares. The deal raised a total of $43M. The lead manger of the deal was Roth Capital.
Digital Domain Media hopes to be able to take advantage of its position in the film industry by selectively co-producing feature films. This co-production would allow DDMG to invest alongside other producers in the film, and, as a result, receive a portion of the profits. This would be a substantial move for DDMG. In addition to becoming a co-producer, Digital Media Domain would also have the opportunity to play a role in the advertising of the film. In essence, Digital Domain Media would expand vertically. However, the company has little experience in direct film production.