The Hindu Business Line  Aug 26  Comment 
Footwear segment also a focus area for the firm
Forbes  Jul 30  Comment 
It used to be that silver bullet solutions worked for marketing. Groupon, for instance, was able to become one of the fastest growing companies in the world by initially using Facebook advertising as their silver bullet, then shifting to referral...
The Economic Times  Jul 22  Comment 
"For most investors having a tax-saving fund, one or two equity funds should be more than enough. Anything beyond that only marginalises your returns."
Financial Times  Jun 18  Comment 
Strategy revealed after review by QIA chief
The Hindu Business Line  Jun 2  Comment 
Will invest ₹100 cr to enter new categories
Reuters  May 27  Comment 
Altice SA owner Patrick Drahi: * says decided to go to US to diversify business to lower risk * says wanted to offset risk of being in euro zone by also being
The Times of India  May 25  Comment 
Kamal Kothari, 36, lives in Nagpur with his wife Rakhee (32) and his 71-year-old father. His work as a professional trainer takes him to Pune for several weeks in a month. Rakhee is a homemaker.


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Make or become more diverse or varied. Diversification is the process of spreading the total investment money available across different asset classes, countries, industries, and individual companies. Diversification also entails choosing investments that are, as far as possible, negatively correlated, which means that when investment A is performing poorly, investment B is likely to be performing well. [1]

A prudent investor diversifies their holdings in a diversified portfolio of assets.

Diversify "to make diverse," Economic sense is from 1939. [1]

Diversification c.1600, noun of action from diversify. Economic sense is from 1939. [2]


  1. Mutual Funds: An Introduction to the Core Concepts by Dr. Mark Mobius ISBN-10: 0470821434 Chapter 4
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