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WIKI ANALYSIS
Facebook (NASDAQ:FB) is a privately-held social networking website which was launched on February 4, 2004. Users of the platform can connect and interact with friends and brands. Developers can build applications on top of the platform which engage users in different activities such as playing games, listening to music, or reading the news. Facebook makes money by selling advertising, and by taking a portion of transactions that occur when users buy virtual or digital goods.[1]
Business Overview
For the full year 2011, Facebook reported a total revenue of $3.71B and a net income of $1.00B. For the full year 2010, Facebook's total revenue was $1.97B and its net income was $.61B. This represents an 88% increase in revenue and a 64% increase in net income year over year. The last year that Facebook reported a net loss was 2008.[2]
New Updates
In February 2012, Facebook filed with the SEC to raise up to $5 billion in an initial public offering, which will make it a publicly traded company. The company plans to list on the NASDAQ with the "FB" ticker symbol[3] [4] BofA Merrill Lynch, JP Morgan, and Goldman, Sachs & Co are expected to be the lead underwriters.
Trends & Forces
Rise in Mobile
As users increasingly use mobile devices to visit sites like Facebook, the number of views from standard web browsers may decrease.[5] This may be a risk to Facebook since it does not generate significant advertising revenue from mobile page views. As a result, the growth in mobile devices, especially if it substitutes standard web browsers, could decrease Facebook's advertising revenue.[6]
- ↑ FB s-1/A 2012 PROSPECTUS SUMMARY "Facebook, Inc." pg. 1-4
- ↑ FB s-1/A 2012 PROSPECTUS SUMMARY "Selected Consolidated Financial Data" pg. 43
- ↑ FB s-1/A 2012 PROSPECTUS SUMMARY "Director Independence" pg. 105
- ↑ Renaissance Capital -IPO Home "Facebook files for a $5 billion IPO"
- ↑ Paid Content "Smartphone Penetration Approaching Tipping Point As PC Usage Declines"
- ↑ FB s-1/A 2012 PROSPECTUS SUMMARY "Risk Factors" pg. 14
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