Home Diagnostics (HDIX)

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Greg Aurand

www.zacks.com

Based in Fort Lauderdale, Florida, Home Diagnostics, Inc. (HDIX) is a developer, manufacturer and marketer of blood glucose monitoring systems and disposable supplies for people with diabetes. The company offers its products through food and drug retailers, mass merchandisers, distributors, mail service providers and third-party payors in the United States and in Latin America, the United Kingdom, Germany, Australia and China. The company markets its products under its own brand names, including the Sidekick, TrueTrack Smart System and Prestige IQ. In the retail channel, the company also has a co-branding strategy in which the store adds its name to the product. The company has two manufacturing plants, one located in Fort Lauderdale, Florida, and the other in Hsinchu City, Taiwan. The facility in Fort Lauderdale manufactures, tests and packages blood glucose test strips. Blood glucose monitors are assembled in the Taiwan facility. Labeling, final assembly, quality control testing and shipment of the blood glucose monitoring systems are conducted at the Fort Lauderdale facility. Founded in 1985, the company became a publicly-owned entity with its initial public stock offering September 26, 2006. In 2006, the company generated revenue of $112.6 million, with 22%, 56%, 12% and 10% of the revenue coming from retail, domestic distribution, mail service and international channels, respectively.

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