Metamarkets, the leader in real-time analytics for online advertising, today announced that it has been named by AlwaysOn as one of the 2013 OnDemand Companies to Watch. Inclusion in this distinguished list signifies leadership amongst its peers...
Companies that sell online advertising have begun releasing earnings reports for the latest quarter. Here are highlights of recent quarterly earnings reports from selected Internet and media companies and what they say about the state of spending...
Adometry, Inc., a leader in cross-channel attribution, today announced that it has been named as a 2013 ASPY Awards finalist for both the 'Best Data or Analytics Solution' and 'Best Integrated Solution' categories. Produced by iMedia, the ASPY...
If you want to know where Google's going next in advertising--which is a large chunk of where a lot of online advertising overall is going--you need to ask Susan Wojcicki, the search giant's senior vice president of advertising.
Acxiom® (Nasdaq:
ACXM), an enterprise data, analytics, and software-as-a-service company,
and Facebook, today launched partner categories, enabling advertisers on
Facebook to select specific audiences based on Acxiom’s...
Everything in today's online ad world turns on data, and that puts the ad tech companies in a key position as advertising continues to get disrupted by the Internet. "It's the fuel you put in the engine," says Dan Salmon, an analyst with BMO.
Online Advertisement
Online advertisement is process or medium of marketing and promotion of products services performed over the net. Some of the common types include but are not limited to search engine results page, online classified, social...
The online advertising market is expected to reach Rs 2,938 crore by March 2014 in the country, a report said today.
The online advertising market, comprising search, display, mobile, soc...
Online advertising, once seen as the great hope for the future, has begun leveling off, which is accelerating the push for new Internet business models.
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