Internet advertising

RECENT NEWS
TheStreet.com  May 29  Comment 
NEW YORK (TheStreet) -- TheStreet's Debra Borchardt was at the StartUpCity event in New York, checking out some of today's hottest new start-up companies. Many start-ups in New York are based on maximizing results for advertisers on the...
Reuters  Apr 29  Comment 
World advertising expenditure will grow by 3.9 percent in 2013 and by 5 percent in 2014, driven by internet advertising as the global economy strengthens, a report by a media agency said on Monday.
Cellular News  Apr 16  Comment 
For the second year in a row, mobile advertising achieved triple-digit growth year-over-year, according to an IAB internet advertising revenue report. Click here for more.
Forbes  Apr 15  Comment 
Internet advertising was supposed to make it easier for marketers to measure the impact of their ad buys. But a basic question remains: Which influences customers more -- search ads or display ads?  HBS professor Sunil Gupta discusses his...
Cellular News  Apr 10  Comment 
In 2002 less than andpound;200 million was spent on UK internet advertising -- 10 years later, digital advertising spend crosses the andpound;5 billion mark. Click here for more.
guardian.co.uk  Mar 17  Comment 
As the Telegraph plunges deeper into digital, cutting staff may save money, but will there be a product worth buying once they are gone? At least one argument about the future of newspapers would seem to be over: in America, if not yet in...
guardian.co.uk  Jan 3  Comment 
Adding serious journalism in between the cat pictures is paying off for Jonah Peretti's popular social site – and its advertisers Buzzfeed, the news and entertainment website, announced on Thursday that it raised $19.3m in a fourth round of...
The Hindu Business Line  Nov 4  Comment 
Clear instructions are needed as field officers, as well as some industry players are unsure about the non-applicability of service tax for sale of Internet ad space/ timeslots.
Reuters  Oct 17  Comment 
Google Inc's shares have clung tenaciously near record highs after a three-month, 30 percent rally fueled by rising optimism about Internet advertising, but Wall Street fears it may be running out of steam.
New York Times  Oct 4  Comment 
An effort to develop an easy way for consumers to avoid being tracked and targeted by Internet advertisers appeared to have hit an impasse Thursday.




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