QUOTE AND NEWS
MarketWatch  Feb 18  Comment 
This follows Nordstrom’s decision to discontinue Ivanka Trump products.
DailyFinance  Feb 18  Comment 
Filed under: News, Politics, White House President Donald Trump loves to use Twitter, and his tweets make headlines. The President has used his 140 characters to go after businesses and companies like Nordstrom, Lockheed Martin, Boeing, and...
DailyFinance  Feb 17  Comment 
Filed under: Shop, Fashion, Sales and Deals Winter may be coming to an end but that doesn't mean it is time to put away all of our favorite knits and jackets. Whenever there's word that Nordstrom is having a big sale, we waste no time adding...
DailyFinance  Feb 16  Comment 
Filed under: Finance, Business, Companies A new viral video shows a group women storming into a Nordstrom to cancel their accounts in response to the retailer's decision to stop selling Ivanka Trump's fashion brand, promising to shop at...
DailyFinance  Feb 15  Comment 
Filed under: Shop, Fashion, Sales and Deals Sales and deals are already starting thanks to President's Day coming up on February 20th. Neiman Marcus's Last Call outlet is giving us an extra 30%- 60% off everything online! From top brands...
DailyFinance  Feb 15  Comment 
Filed under: Shop, Cosmetics, News and Trends Celebrity makeup artist Michael Patterson took to his Instagram earlier this week to give a behind the scenes look of MAC cosmetics new 'pizza cutter eyeliner'. After 3 consecutive posts, all of...
DailyFinance  Feb 14  Comment 
Filed under: News, Politics, White House WASHINGTON (Reuters) - The White House should investigate whether presidential adviser Kellyanne Conway violated government ethics rules when she made a public endorsement of Ivanka Trump products, and...




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Nordstrom (NYSE: JWN) sells apparel, shoes, cosmetics and accessories to customers who are typically between 25-54 years of age and generate a household income in excess of $100,000. The company positions itself as an "affordable luxury" retailer that operates all of its 100+ Nordstrom full-line department stores in the U.S. exclusively. The company also operates 70+ off-price Nordstrom Rack stores.

Near-luxury and discount retailers, like Nordstrom, are vulnerable to slowdowns in consumer spending on such merchandise, which typically exaggerates the peaks and valleys of the overall economy.

Company Overview

Based in Seattle, Washington, Nordstrom has developed its own niche in the retail industry as an "affordable luxury" retailer, positioned between mid-tier retailers such as the Macy's Inc. (M) stores and high-end, luxury retailers, including Saks Fifth Avenue and privately-held Neiman Marcus. The company sells high-quality apparel, shoes, cosmetics and accessories, targeting customers between 25-54 years of age with an average household income of $100,000.

Business Segments

The company operates through two principle branches:

Retail Stores, Direct, and Other (96% of net sales)

  • Retail Stores: Nordstrom primarily gets its revenues from sales of high-quality shoes, cosmetics and accessories. The company's stores sell merchandise in seven different categories:
  1. Women's Apparel: 34% of net sales
  2. Shoes: 22% of net sales
  3. Men's Apparel: 15% of net sales
  4. Women's Accessories: 12% of net sales
  5. Cosmetics: 11% of net sales
  6. Children's Apparel: 3% of net sales
  7. Other: 3% of net sales
  • Direct: Nordstrom also sells its merchandise through its e-commerce website Nordstrom.com and catalogs.
  • Other: This segment involves the product development and design team, Nordstrom Product Group and corporate center operations

Credit (4% of net sales)

  • Credit: In owning its own federal savings bank, Nordstrom offers a private label card, two co-branded Nordstrom VISA credit cards and a debit card for Nordstrom purchases. These give rise to a shopping-based loyalty program designed to create incentives for increased customer consumption.

Business Growth

FY 2010 (ended January 30, 2011)[1]

  • Net sales increased 12.7% to $9.3 billion.
  • Net income increased 39% to $441 million.

Trends and Forces

Near-Luxury Retailers Suffer in Sluggish Economy

Near-luxury retailers, like Nordstrom or even Abercrombie & Fitch, that depend on aspiring middle class customers -- customers that are affected by recessions and cut back on spending -- are the ones that suffer through tough economic times. As these consumers cut back on spending, Nordstrom feels the pinch on its bottom line.

Innovate Online Tools Allow Nordstrom To Gain Competitive Advantage In Rebounding Economy

New technology, such as RFID chips, has allowed companies to better manage their stores. Using this technology, Nordstrom has developed a way to better manage its inventory and to better serve its customers. Customers that go to the store's website are able to see what items are available at a specific store location, as well as items that are available in the company's warehouses. This system has made it much easier for customers to shop online, and has even allowed customers to find items online and then request to try them on at stores. The change in inventory management has allowed Nordstrom to better serve its customers, which has translated into higher sales.

Competition

Nordstrom's competitors in the mid-tier department store industry include Macy's Inc. (M), Dillard's (DDS) and J.C. Penney (JCP). These companies provide near-luxury full-price items but also have discount stores as well. Mid-tier department stores are the most affected by the economic downturn because they rely on aspiring middle income consumers to generate revenue-- middle income consumers typically cut back spending and look for discounts as a way to save money during tough economic times.

Nordstrom also competes with companies in the luxury retail industry which include Saks Fifth Avenue (SKS) and companies in the discount retail industry like Kohl's (KSS). Nordstrom occupies a positioning between discount and luxury department stores in terms of the price it sells its merchandise at.

References

  1. JWN 2010 10-K pg. 16
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