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- Netbooks
Trends and Forces
Global Brand
Lenovo, China’s biggest personal computer-maker, reported a 65% jump in first-quarter profit yesterday (Thursday), thanks primarily to strong performances in its European/Middle East/Africa (EMEA) marketing region.
Lenovo said net income climbed to $110.5 million, or $1.15 a share, for the three months ended June 30, a hefty jump from earnings of $66.8 million, or 74 cents a share, a year ago. Sales from continuing operations rose to $4.2 billion, from $3.81 billion the year before.
The gains came despite an overall sales decline of 4.8% in the company’s Greater Americas Region, which included a decline in the U.S. market.
"Despite a softening global economy, we delivered solid gains in worldwide sales, PC shipments and profits, achieving our seventh consecutive quarter of profitable growth with positive operating results in our international business," said Chairman Yang Yuanqing.
Revenue in the EMEA marketing region jumped 20% to $903.8 million. Lenovo’s PC shipments to these markets rose 26% in the quarter.[1]
Moreover, Lenovo was one of the main official sponsors for the Beijing Olympics, thereby gaining significant brand value.
Competition
Lenovo’s overall share of the global PC market slipped from 8% a year ago to 7.9%. The company remains the world’s fourth-largest PC vendor, trailing Hewlett-Packard Co. (HPQ), Dell Inc. (DELL), and Taiwan’s Acer Inc.
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