EDGEWARE, UNITED KINGDOM -- (Marketwire) -- 11/03/09 -- In its endeavour to be the most 'customer-friendly' cash advance service in the UK, Lending Stream is celebrating its Customer Appreciation Day on November 19th, which also happens to be the lender's anniversary day, to thank customers for their trust and support.

As part of the celebrations, Lending Stream is sending out invites to its customers and requesting their presence to make the event memorable. Those who log into their account on Lending Stream's website on 'Customer Appreciation Day' will be in for a pleasant surprise. The First 100 people who enter their unique username and password to visit the 'existing customers' section on the website will receive a mystery gift, which could be anything from a box of chocolates to an Apple iTouch 8GB.

Lending Stream is dedicated to meeting the unique needs (timeliness, convenience and flexibility in repayment) of cash-strapped customers. The company understands that ill-timed expenses can create cash emergencies for people who live on a tight budget. To address their predicament, Lending Stream offers payday loans that may be approved within hours, and can be repaid on a flexible schedule with no prepayment penalties.

Lending Stream's customer appreciation party underscores the corporate objective to build strong long-term relationships with its customers. The mystery gift is just one small way to express gratitude to customers for their trust in Lending Stream's services.

To find out more about the Lending Stream Customer Appreciation Day visit: www.lendingstream.co.uk/customer-appreciation-day.html