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Mahindra & Mahindra Ltd (BOM:500520)
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QUOTE AND NEWS
Prices could rise if commodity prices go up further: M&M
The Economic Times  Nov 8  Comment 
Mahindra & Mahindra said it could consider increasing the prices of its products, if the commodity rates rise further.
M to launch motorcycle next year
Business Standard  Nov 5  Comment 
Mahindra and Mahindra (M&M) plans to launch a motorcycle next year. The company is also looking at acquisitions in the electronic scooter space.
M&M's Chakan plant to start production from month-end
The Economic Times  Nov 5  Comment 
Mahindra & Mahindra (M&M), nation's largest utility vehicle-maker will start production from its Chakan plant near Pune, by this month end, a senior company official said.
Mahindra to foray into motorcycle segment next year
The Economic Times  Nov 4  Comment 
After an entry into scooters, auto manufacturer Mahindra and Mahindra will launch a motorcycle next year, a senior company official said on Wednesday.
M&M utility vehicle sales grow 32% in Oct
The Economic Times  Nov 4  Comment 
Mahindra & Mahindra (M&M ), the nation’s largest utility vehicle maker, has posted a 32% sales growth in October and hopes to retain the momentum this month on the back of strong orders.
M&M utility vehicle sales grow 32% in October
The Economic Times  Nov 3  Comment 
Mahindra & Mahindra (M&M), the nation’s largest utility vehicle maker, has posted a 32% sales growth in October and hopes to retain the momentum this month on the back of strong orders.
M explores passenger variant for Gio
Business Standard  Nov 2  Comment 
Mahindra & Mahindra (M&M) is all set to expand its newly-launched Gio platform, a 0.5 tonne truck. The company plans to come up with passenger carrier versions and a CNG variant, and is eyeing export markets in the long run.
M ED Arun Nanda to resign
Business Standard  Oct 30  Comment 
Arun Nanda, executive director of Mahindra & Mahindra (M&M) Group, has requested that he be permitted to give up his responsibility while continuing to serve the group as a non-executive director on the board of M&M from April 1, 2010. After...
Arun Nanda steps down as M&M executive director
The Economic Times  Oct 30  Comment 
M&M Q2 net zooms 242% to Rs 703cr
The Times of India  Oct 29  Comment 
Utility vehicles major Mahindra & Mahindra on Thursday said its net profit grew by 242% in Q2 FY 10 due to easing of raw material prices and a one-time income from the sale of shares in a unit.
M net profit far better than expected
Business Standard  Oct 29  Comment 
M&M Q2 net profit at Rs 843.6 crore
The Economic Times  Oct 29  Comment 
Mahindra & Mahindra Sept qtr net soars
Reuters  Oct 29  Comment 
Reuters - Three months ended Sept. 30 (versus the same period a year earlier, in billion rupees unless stated)
Mahindra says difficult to raise prices
The Economic Times  Oct 29  Comment 
Mahindra Q2 net soars; drought a concern
Reuters  Oct 29  Comment 
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Sr. Director
Joy Tuscano

With revenues of Rs 12,894.94 crore, Mahindra & Mahindra Ltd (BOM:500520) is the third largest tractor manufacturer in the world and the largest in India.[1] It has a market share of over 40% in Indian domestic tractor market.[2] It is also the largest manufacturer of utility vehicles in India with a market share of over 42%.[3] Amongst the hard top and pick up sub-segment, it has a market share of over 51% and 77%.[4]It is the second largest player in the light commercial vehicles segment and has a market share of 27%.[3] Over the past five years the revenues and net profit have grown at average annual growth rate of 23.62% and 54.14% respectively.

The Company identifies niche markets for its automotive products throughout the world, especially in geographical areas that have similar sales, distribution and marketing conditions as India.[5] In FY2008,it launched vehicles in Australia, Chile and Sudan. Also Completely knocked down units assembly plants were set up in Egypt and Brazil.[5] The company entered passenger car market in India with a joint venture with Renault. The Mahindra-Renault venture has launched Logan in India and holds around 2% market share in the passenger vehicles category.[6] It has also formed a joint venture with Yueda Yueda Group to form Mahindra Yueda Yancheng Tractor Company (MYYTCL) in addition to Mahindra China Tractor Company Ltd (MCTCL) to exploit the opportunities in China.[7]

Business Overview

Mahindra & Mahindra Limited (MNM) manufactures a range of automotive vehicles, agricultural tractors, implements, and industrial engines.[8]The company offers multi utility vehicles, light commercial vehicles, three-wheelers, and tractors.[8] It also provides services related to financing, leasing, and hire purchase of automobiles and tractors.[8] In addition, the company operates in the real estate, special economic zones, the hospitality industry, infrastructure development, and project engineering consultancy and design industries.[8] It provides telecommunication products and services and information security services.[8] The company has made forays to enter foreign markets.From FY2005 to FY2008, the company introduced its vehicles into new countries including Europe, Middle East, South America and South-East Asia by adapting unique business models for each country.[5] The company also entered in a joint venture with Navistar International's operating company, International Truck and Engine Corp, to produce and market light, medium, and heavy commercial vehicles for India and export markets.[9] It has four main manufacturing plants.[10] Three in Maharastra and one in Andhra Pradesh. The units in Mumbai, Nasik and Igatpuri in Maharastra, deal with multi-utility vehicles and engines.[10] The plant in Andhra Pradesh deals with the manufacture of light commercial vehicles and three wheelers.[10] In addition to these the company has plants planned in Chakan, Maharashtra and Orgadam, outside Chennai in Tamil Nadu; both of which are to become operational in 2010.[11]

Business and Financial Metrics

Mahindra & Mahindra Ltd revenues and net profit
Mahindra & Mahindra Ltd revenues and net profit[12]
Mahindra & Mahindra Ltd Operating margin and net profit margin from Dec 2007 to Dec 2008
Mahindra & Mahindra Ltd Operating margin and net profit margin from Dec 2007 to Dec 2008[13]

From FY2004 to FY 2008, sales revenues have grown from Rs 5,914.54 crore to Rs 11,503.48 crore, at average annual rate of over 23.62%.[14][15] In the same period, net profit grew from Rs 348.54 crore to Rs 1,103.37 crore by over 54.14% average annual growth rate.[14][15].In FY2008, due to general economic slowdown, the sales of MNM in the quarter ending December fell by 24.36% as compared to the same quarter in FY2007.[13] With the fall in sales, the operating margin fell from 9.95% to 1.53% and the net profit margin fell from 12.02% to 0.05%.[13].

Contents

The long term debt to equity ratio has gone up from 0.4 to 0.62 due to investments in capacity expansion.[16] On 16 March 2009, the company announced the reduction in capacity expansion plans by around Rs 500 crore. The company had originally planned to invest around Rs 4000 crore in its Chakan plant in Maharashtra.[17]

Share holding pattern: The promoters namely, Mahindra family owns 21.73% of MNM. FII's own 24.18% while banks financial institutions and Insurance companies own another 23.2%. SBI Magnum Contra Fund , SBI Magnum Tax Gain Scheme, SBI Blue Chip Fund and Franklin India Flexi Cap Fund are some of the mutual funds invested in the firm, with 0.33%, 0.19%,0.18% and 0.10% ownership respectively.[18] The government retains a minor share of 0.09% in the company.[3]

Mahindra & Mahindra Ltd share holding pattern [3]
Entity Percentage
FII's 24.18%
Banks Fin. Inst. and Insurance 23.20%
Mahindra Family 21.73%
General Public 9.65%
FII's 8.82 %
Others 7.1%
Private Corporate Bodies 5.03%
Foreign Promoters 4.75%
Government 0.09%
NRI's/OCB's/Foreign Others 0.76%

Business segments

Automotive (62% of revenues): MNM competes in the Light Commercial Vehicle (LCV) segment through its joint venture subsidiary MIL, and in the passenger car segment through another joint venture subsidiary Mahindra Renault Pvt.[19] Ltd (MRPL). In FY2008, a total of 234,688 vehicles (including 34,556 three wheelers, 11,079 LCVs for MIL and 26,653 cars for MRPL) were produced,with a growth of 31.1 % over the previous year.[19]The market share of MNM in the domestic MUV sub segment increased to 51.5% from 46.6%.[4] This was due to successful launch of newer versions of Scorpio and the Bolero models.[4]In the pick up segment, volumes registered a growth of 17% in spite of an industry de-growth of 4% in the sub segment.[4] The innovative small pick up model, Maxi Truck helped achieve the growth.[19] In FY2008 44,957 LCVs were sold registering a growth of 4.3% over FY2007.[19] In LCVs,MNM’s market share increased from 20.1% in 2007 to 23.1% in 2008.[4] The company has planned development of products for the higher end of the LCV segment as well as larger commercial vehicles.[4]

Farm Equipment (35% of revenues): The Indian Tractor market is the largest in the world, in terms of sales volume.[20]MNM competes in this segment through its subsidiary Farm Equipment Sector (FES), which designs, develops, manufactures and markets tractors for Indian and overseas markets.[20] It is the largest manufacturer of tractors in India.[21] The tractor market is segmented by horsepower into the low horsepower 25 HP segment, the mid segment of 35 HP and the high segment of above 45 HP.[20] FES competes in all the segments. In March 2007, MNM acquired 43.3% controlling stake in Punjab Tractors.[22] The combined market share of FES and Punjab Tractors is over 40% in the domestic tractor market.[21]In FY2008, 90,509 tractors were sold in the domestic market as against 95,006 tractors in FY2007.[21] Additionally, 8,533 tractors were exported in FY2008 against 7,525 tractors in FY2007.[21] On the global front FES has a strategic joint venture in China, the Mahindra (China) Tractor Company Ltd. (MCTCL).[20] MNM entered the USA tractor market through MCTCL by launching its 25HP product in the USA market.[20] MCTCL has also made inroads in South Asia by penetrating markets like Bangladesh and Sri Lanka.[20]

Others (3% of revenues): As of March 2008, MNM had 85 Subsidiaries, 4 Joint Ventures and 10 Associates in various businesses.[23] Dividend income from other subsidiary companies like Tech Mahindra Limited, Mahindra & Mahindra Financial Services Limited, Mahindra Holidays and Resorts India Limited, Mahindra Lifespace Developers Limited comprises this segment.[23] The Group’s major IT subsidiary, Tech Mahindra Limited, grew by 31.87 % with total income increasing from Rs. 2935.02 crores in FY2007 to Rs.3870.50 crores in FY2008.[23] The profit after tax increased by 25.59 %.[23]The Group’s Finance company, Mahindra & Mahindra Financial Services Limited achieved a 45.73 % growth in its total income from Rs. 841.84 crores in FY2007 to Rs. 1226.80 crores in FY2008.[23] It is one of the leading NBFCs in financing of four wheelers and its profit after tax grew by 33.22 % in the same period.[23]Mahindra Holidays and Resorts India Ltd on the other hand grew by 55.84% from Rs. 240.65 crores in FY2007 to Rs. 375.04 crores in FY2008.[23]

Key Trends and Forces

Economic slowdown resulting in adverse impact on the sales

Automobile industry is a cyclical industry. It is substantially affected by general economic conditions. The demand is influenced by factors including the growth rate of the economy, easy availability of credit, increase in disposable income, interest rates and oil prices.[24] Lack of vehicle finance availability, lower growth on GDP and/or increases in fuel prices lead to a decline in the demand for automobiles. The Indian economy has shown a sharp decline in GDP from 7.1% in the 2nd quarter of FY2008-09 to 5.3% in 3rd quarter of FY2008-09.[25] The performance of the rural economy has a direct relation with the sales of MNM as about 60% of the utility vehicles sales happen in rural India also tractor sales are dependent on the rural economy.[26] Decrease in agricultural commodity prices and poor rainfall can affect the agriculture dependent rural economy and reduce MNM sales. In 2008, India recorded normal rainfall of around 98% of the long period average.[27] Despite the 62% decline in the international gasoline prices, the gasoline prices have dropped by only 10% in India.[28]

Raw material price fluctuations directly affect the operating margin and net profit margin

World steel prices in USD/tonne
World steel prices in USD/tonne[29]


Rubber Prices in sen/Kg
Rubber Prices in sen/Kg[30]

Raw material costs comprises of about 70.41% of the price of the finished products.[31] Any price increase of the raw materials have a direct bearing on the overall operating margin. As can be seen from the Amex steel index and the world steel price index, there is high degree of volatility in the steel prices. This volatility not only affects the operating margin but also the inventory management of the steel required for production.[32] In August 2008 steel prices peaked to over 1100$/tonne 40% higher then the steel price in January 2008.[33] Whereas on the other hand in March 2009, the steel prices have fallen to 4 year low of $473/tonne.[34] Tyres are also an important part of the raw material required for manufacturing. Tyre prices are correlated to the rubber prices. The chart above shows the volatility present in the rubber market. The rubber volatility also affects the operating margin and consequently the net profit margin.

Currency and exchange rate fluctuations and its adverse effects on the earnings


The value of the Indian Rupee(INR) compared to the U.S. dollar impacts the profit margin of exports. A strengthening INR adversely impacts the export earnings of MNM.The Company’s exports constitute 25% of the revenues .[35]Moreover MNM has operations in China and USA through MCTCL. All the dividend earnings from this subsidiary are exposed to the currency risk. MNM undertakes steps to hedge the currency risk for its operational requirements, but a weakening of the rupee against the dollar or other major foreign currencies can lead to significant losses in cases where the hedging has not been done. In Jan 2009, MNM reported Rs 93 crore forex loss in its 3rd quarter result which resulted in to 93% dip in net profit.[36]

Competition

Utility Vehicles:

  • Tata Motors -Based in Mumbai, India, Tata Motors Limited is a part of Tata Group. It manufactures commercial and passenger vehicles primarily in India. It offers passenger cars, multi-utility vehicles, and pick-ups; medium and heavy commercial vehicles, such as rigid trucks, tractor trailers, and tippers; intermediate, light, and small commercial trucks; buses; and defense related vehicles. The company, through its subsidiaries, also provide engineering and automotive products; manufacture of construction equipment; automotive vehicle components manufacturing and supply chain activities; and provision of machine tools and factory automation products, as well as offers high-precision tooling, and plastic and electronic components for automotive and computer applications. In addition, it provides automotive retailing and services, as well as financing for the vehicles sold by the company. The company markets its products in Europe, Africa, the Middle East, south Asia, south east Asia, and Australia.[37]
  • Toyota - Headquartered in Toyota City, Japan, Toyota Motor Corporation operates in the automotive industry worldwide. It designs, manufactures, assembles, and distributes passenger cars, recreational and sport-utility vehicles, minivans and trucks, and related parts and accessories. It also offeres hybrid vehicles. Its products also comprise conventional engine vehicles, including subcompact and compact cars, mini-vehicles, passenger vehicles, commercial vehicles,auto parts, mid-size models and luxury models.In addition, Toyota offers sports and specialty vehicles, recreational and sport-utility vehicles, pickup trucks, minivans and cab wagons, trucks and buses. Further, the company provides finance to dealers and their customers for the purchase or lease of Toyota vehicles. Additionally, it is also involved in the design and manufacture of prefabricated housing and information technology-related businesses, including intelligent transport systems and an e-commerce marketplace, called Gazoo.com.[38]
  • Force Motors (FORCEMOT-BY) -The Group's principal activity is to manufacture and market utility and light commercial vehicles, agricultural tractors and diesel engines. Its plant are located at Bombay Pune road, Akurdi, Pune and Pithampur, District Dhar, Madhya Pradesh.[39] With technical collaboration of MAN AG, Germany, Force Motors has a range of heavy commercial vehicles with a payload capacity ranging from 16 to 50 tonnes.[40]

Light Commercial Vehicles:

  • Eicher Motors (EICHERMOT.EQ-IN) -Headquartered in New Delhi, Eicher Motors Limited manufactures and markets trucks, buses, motorcycles, automotive gears, and components in India. It operates in four segments: Commercial Vehicles, Two Wheelers, Components, and Others. The Commercial Vehicles segment offers CNG trucks, cruiser buses, buses on HCB platform, and tippers. The Two Wheelers segment provides motorcycles and bikes. The Components segment offers gears, gear boxes, construction and earthmoving equipment, and forklifts. The Others segment provides engineering products to automotive, aerospace, heavy engineering, consumer durables, power generation, and other segments. Eicher Motors has a joint venture agreement with Volvo AB.[41]
  • Swaraj Mazda - Headquartered in Nawanshahar district, Punjab, the Company's principal activity is to manufacture and sale of commercial vehicles and spares for both goods and passenger applications.[42] The company has inked a technical assistance agreement with Isuzu Motors, Japan on Jun. 30, 2006. The agreement is for the expansion of vehicle production capacity, new assembly line for Isuzu vehicles and also setting up of in-house facilities for the manufacture of luxury buses based on existing Mazda and Isuzu chassis.[43]

Financial Comparison of the competitors:

Financial metrics FY2007
Name Revenue in Rs Crore Net Profit Margin Operating Margin
Tata Motors[44]28,7386.96%10.44%
Toyota[45]14,31,0965.80%8.64%
Force Motors[46]930-8.02%-5.04%
Eicher Motors[47]2,2182.81%5.85%
Swaraj Mazda[48]6713.75%7.80%


Market share

Market share of Utility vehicles in India
Market share of Utility vehicles in India[49]
Market share of Light commercial vehicles in India
Market share of Light commercial vehicles in India[50]

References

  1. ↑ Mechanist, Mahindra Yueda Yancheng Tractor Company inaugurated in China
  2. ↑ Farm trader, In the industry, Mahindra and mahindra limited
  3. ↑ 3.0 3.1 3.2 3.3 Indian auto sector,DBS cholomandalam securities, Utility Vehicles market
  4. ↑ 4.0 4.1 4.2 4.3 4.4 4.5 Mahindra and Mahindra Ltd, Annual report 2007-08, M&M Performance,The Automotive Sector
  5. ↑ 5.0 5.1 5.2 Mahindra and Mahindra Ltd, Annual report 2007-08, Page 23
  6. ↑ Dance with shadows, Renault and Mahindra set up $165 million Indian venture
  7. ↑ Mahindra, Yueda Yueda Groups joint venture in China
  8. ↑ 8.0 8.1 8.2 8.3 8.4 linkedin, company profile,Mahindra & Mahindra Ltd
  9. ↑ Trailer body builders,Navistar completes joint venture with Mahindra & Mahindra of India
  10. ↑ 10.0 10.1 10.2 Automobile India, Mahindra & Mahindra
  11. ↑ Top news.in,Mahindra & Mahindra to pump Rs 1500 crore more in Chakan facility
  12. ↑ Rediff money,Mahindra & Mahindra Ltd, annual result
  13. ↑ 13.0 13.1 13.2 rediff money, Mahindra & Mahindra Ltd, quarterly results
  14. ↑ 14.0 14.1 Average Annual Growth is calculated by dividing the past four years revenue increase by the number of years
  15. ↑ 15.0 15.1 rediff money, MNM, Annual results
  16. ↑ Mahindra & Mahindra Ltd, ratios
  17. ↑ Auto india, Mahindra & Mahindra cuts capital expenditure plan by Rs.500 Crore
  18. ↑ Money control, Mahindra & Mahindra Ltd , MFs invested in MNM
  19. ↑ 19.0 19.1 19.2 19.3 Mahindra and Mahindra Ltd, Annual report 2007-08, Industry Developments, The Automotive Sector
  20. ↑ 20.0 20.1 20.2 20.3 20.4 20.5 Mahindra and Mahindra Ltd, Annual report 2007-08, Industry Developments,The Farm Equipment Sector
  21. ↑ 21.0 21.1 21.2 21.3 Mahindra and Mahindra Ltd, Annual report 2007-08, M&M Performance,The Farm Equipment Sector
  22. ↑ Huliq news,Mahindra agrees to acquires 43.3% stake in Punjab Tractors
  23. ↑ 23.0 23.1 23.2 23.3 23.4 23.5 23.6 Mahindra and Mahindra Ltd, Annual report 2007-08, Consolidated Financial Position of the M&M Group
  24. ↑ Tata Motors, SEC filing, Risk associated with Our Business and the Automotive Industry, Page 10
  25. ↑ Times of India, GDP growth at 6-year low
  26. ↑ scribd, stock select,Quantum Information Services Private Limited,Mahindra & Mahindra Ltd,Strengths in the UV and tractor segments
  27. ↑ press information bureau,Review of Southwest Monsoon 2008
  28. ↑ Indian express, Petrol to go cheaper by Rs 5 from Wednesday
  29. ↑ steel on the net, MEPS Steel Product Price Levels across 2007 - 2008, Current prices & historic pricing levels.
  30. ↑ Malaysian rubber board, monthly average prices
  31. ↑ Rediff money, Mahindra & Mahindra ltd, Ratios, Component ratios
  32. ↑ One steel, steel and tube holdings limited,chairman's address
  33. ↑ High Beam, Builders Feel Squeeze as Steel Prices Jump
  34. ↑ Purchasing, Steel-market prices reflect lack of demand at OEM, service center levels
  35. ↑ & Mahindra Ltd ,Organisation Profile,eSangathan international conference
  36. ↑ Live mint, Forex loss hits Mahindra and Mahindra, Q3 net dips 93%
  37. ↑ Linkedin company profile, tata motors
  38. ↑ Linkedin, Toyota
  39. ↑ Wright reports, company profile, Force motors
  40. ↑ Linkedin company profile, force motors
  41. ↑ Linkedin company profile, Eicher Motors
  42. ↑ Alacra store, Swaraj Mazda
  43. ↑ Swaraj Mazda Limited, business profile,myiris
  44. ↑ rediff money, maruti suzuki profile
  45. ↑ Google finance, Toyota motor company
  46. ↑ rediff money, force motors
  47. ↑ Eicher motors rediff moneyt
  48. ↑ rediff money, Swaraj Mazda
  49. ↑ Indian auto sector,DSB cholamandalam securities limited, utility vehicles market
  50. ↑ Indian auto sector,DSB cholamandalam securities limited, Light commercial vehicles market
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