Market penetration

Motley Fool  Jul 23  Comment 
Once again, the auto mirror specialist accelerated growth despite falling light vehicle production.
Cloud Computing  Feb 18  Comment 
Frost & Sullivan has presented Rapid7, the leading provider of IT security risk analytics and insight software and cloud solutions, with the Vulnerability Management Market Penetration Leadership award. After a careful survey...
DailyFinance  Dec 5  Comment 
SCOTTSDALE, AZ -- (Marketwired) -- 12/05/13 -- The Alkaline Water Company Inc. (OTCBB: WTER) (the "Company"), developers of an innovative state of the art proprietary electrolysis beverage process, packaged and sold in 3 liter and 1 gallon sizes...
Cloud Computing  Aug 5  Comment 
driving demand for solutions from large content, colocation/hosting and service providers while increasing market share. read more
Cloud Computing  Jun 14  Comment 
Zscaler, The Cloud Security Company, provider of cloud-delivered mobile, email, and web security solutions, announced Frost & Sullivan has awarded Zscaler with the 2012 Marketing Penetration Leadership Award for Web Content...
The Economic Times  Aug 9  Comment 
Menswear apparel and accessories company Turtle is pushing the envelope to grow into a Rs 200-crore company within five years, up three-fold over its present turnover.


Depth of sales of a particular product in a given market. The deeper the penetration, the higher the volume of product sales. In order to expand the sales of current products in markets where their products are already being sold, marketers utilize market penetration strategies such as cutting prices, increasing advertising, obtaining better store or shelf positions for their products, or innovative distribution tactics.

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