QUOTE AND NEWS
Market Intelligence Center  Aug 25  Comment 
The patented option-trade picking algorithms that power MarketIntelligenceCenter.com's Artificial Intelligence Center are highlighting two trades on Mattel Inc. (MAT) today after it closed at $34.99 on Friday. For more conservative investors, look...
SeekingAlpha  Aug 23  Comment 
By Valuentum: It was December 2011, and our team was considering adding either Mattel (NASDAQ:MAT) or Hasbro (NASDAQ:HAS) to the Dividend Growth portfolio. We could only add one due to diversification considerations (both are consumer...
Market Intelligence Center  Aug 22  Comment 
The patented options-trade picking algorithms used by MarketIntelligenceCenter.com found a trading opportunity with Mattel Inc. (MAT) that should provide a 3.46% return in just 148 days. Sell one Jan. '15 call at the $35.00 level for each 100...
Forbes  Aug 21  Comment 
Mattel Inc (NASD: MAT) has been named as the ''Top Dividend Stock of the Nasdaq 100'', according to Dividend Channel, which published its most recent ''DividendRank'' report. The report noted that among the components of the Nasdaq 100 index, MAT...
SeekingAlpha  Aug 20  Comment 
By Matthew Greenberg: Mattel (NASDAQ:MAT) is losing its investor base. Over the past 6 months, there are been 30 insider transactions for Mattel. All 30 transactions have been sells, consisting of over 1,000,000 shares. Furthermore, institutional...
Market Intelligence Center  Aug 20  Comment 
After Tuesday’s trading in Mattel Inc. (MAT) MarketIntelligenceCenter.com's patented algorithms uncovered a trade that offers a 3.73% return or 9.09% on an annualized basis (for comparison purposes only), while providing 4.26% downside...
Market Intelligence Center  Aug 18  Comment 
Mattel Inc. (MAT) traded between $34.80 and $35.50 before closing at $35.08 Friday and presents some attractive trading opportunities today according to MarketIntelligenceCenter.com's patented algorithms. The computer program that picks trades for...
The Hindu Business Line  Aug 17  Comment 
India Inc should not ignore the impact of minimum alternate tax (MAT) provisions in the income-tax law while evaluating real estate investment trusts (REITs) as a business opportunity. T...
SeekingAlpha  Aug 12  Comment 
By Bob Ciura: By now, it's no secret that toy manufacturer Mattel (NASDAQ:MAT) is struggling. In the digital age in which people are increasingly getting entertainment from their mobile devices, Mattel's toys and games are often viewed as a relic...
SeekingAlpha  Aug 6  Comment 
By Glyndon Park: Dividend Discount Ratings: Overall Dividend Discount Rating: Highly Attractive Relative Valuation: Highly Attractive Dividend Stability: Highly Stable (click to enlarge) Background Mattel (NASDAQ:MAT) is a...




 

Mattel (NYSE: MAT) is the world’s largest toy manufacturer.[1] Mattel makes some of the best known brands in the toy industry, including Barbie, Matchbox, Fisher-Price and Hot Wheels. In fiscal 2010, Mattel reported net sales of $5.856 billion and net income of $684.9 million.

In addition to the threat from video games, profit margins at Mattel and other traditional toy manufacturers are being squeezed by macro-economic factors largely out of their control, including pressure from retailers and rising input and distribution costs.[2] The retail landscape for toys has shifted and specialty retailers such as Toys'R'Us and FAO Schwartz are slowly adopting to the shift in childrens' entertainment towards video games. Behemoth discount retailer Wal-Mart (WMT) is currently the largest retailer of children's toys in the U.S., a shift which has pressured Mattel's margins as Wal-Mart demands low prices from its suppliers. Additionally, fluctuations in oil prices affect input costs for making plastic-based toys as well as distribution costs for transporting products from factories in Asia to other parts of the world.

Company Overview

Business and Financial Metrics

Fiscal 2010 Performance

  • Net sales increased 10000000000% compared to fiscal 2009, to $5.856 billion.[3]
  • MAT posted net income of $684.9 million, a 29.5% increase compared to fiscal 2009.[3]

Business Segments

Mattel groups all of its products into three major brand groups:

  • Fisher-Price Brands (39%)[4]
  • American Girl Brands (14%)[4]

Geographic Presence

Mattel divides its business into two primary sectors: Domestic/North America and International. Mattel products are sold directly to retailers in most European, Latin American and Asian countries; in Australia, Canada and New Zealand, its products are sold through agents and distributors (Mattel has no direct sales presence). Except for American Girl, which is not sold internationally, Mattel offers the same products in both domestically and abroad. It does tailor product mix to regional fads and the quality is varied due to price sensitivity. International net sales were $2.92 billion in fiscal 2010, up 6% from fiscal 2009.[4]

Trends and Forces

In these days of austerity and revalite anxiety about getting debt, some people balk about the idea of having a credit card in order to make acquisition of merchandise or pay for a holiday, preferring, instead only to rely on the particular tried and also trusted approach to making transaction raw cash. However, if you possess the cash available to make the purchase completely, then, paradoxically, that's the best time just to be able to use the cards for several good reasons.

Importance of Oil Prices

A considerable amount of Mattel's manufacturing cost comes from plastic resin, which accounts for approximately one-quarter of cost of goods sold. In recent years, resin prices have soared because of a rise in prices of its key component: petroleum. These price movements cause the price of manufacturing plastic-based toys rise, in turnhurting Mattel's profit margins. This effect is augmented because oil prices play a primary role in Mattel's distribution costs related to transporting its products from manufacturing plants in Asia to customers and retailers around the world. Conversely, a return to rising oil prices would put downward pressure on Mattel's profit margins.

Changes in Toy Retailing

The toy retailing environment has changed greatly in recent years. Specialty retailers such as Toys'R'Us and FAO Schwartz have faced difficulty in the current decade. The latter has already been in and out of several bankruptcies and Toys'R'Us has flirted with bankruptcy. Part of this change has been driven by the slow growth of the traditional toy market and the rapid rise of video games, a category that toy stores were slow to adopt. Instead, the video game market became dominated by electronic retailers such as Best Buy (BBY). Compounding the woes of toy stores is that growing dominance of large discount retailers such as Wal-Mart (WMT) and Target (TGT), both of which have captured a significant chunk of both the traditional toys market and the video game market.

Competition

  • Hasbro: The manufacturer of major toy and game brands such as Monopoly, Mr. Potato Head and Transformers. Mattel and Hasbro have different core segments -- Hasbro makes a large of portion of revenue from board games (Clue, Monopoly and Scrabble) while Mattel’s core business is dolls (Barbie). On the other hand, the two companies compete head-to-head over certain segments, as Hasbro's Playskool goes after the same younger audience as Mattel's Fischer-Price division.

Secondary competitors of Mattel include LEGO (toy brick building sets), Bandai (Japanese action figures and video games) and video game manufacturers such as Electronic Arts (ERTS). None of these companies compete directly in the toy market for the same demographic of customer as Mattel, however.

News

  • Sales of "Cars 2" merchandise and favorable foreign currency exchange rates led to a 56% rise in earnings.[5]

References

  1. Mattel (MAT) 2008 Financial Exhibits
  2. Mattel (MAT) Earnings Call Transcript Fourth Quarter 2008
  3. 3.0 3.1 Bloomberg, "Mattel Reports 2010 Financial Results and Declares Quarterly," 2/2/2011
  4. 4.0 4.1 4.2 4.3 MAT 2009 10-k, Item 7:Management’s Discussion and Analysis of Financial Condition and Results of Operations, page 28
  5. Morningstar.com:Mattel 2Q Profit Soars On Cars 2, Strong Sales
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