Mecox Lane Limited (NASDAQ:MCOX) is a Chinese company which runs an online platform for apparel and accessories. According to a report by Frost & Sullivan, Mecox's web runs the largest such platform in China. Independent third-party brands place their products on the stie to be sold to customers. The platform allows the brands to establish a customer base while being able to extend its offering to new markets.
In addition to charging fees for each transaction that takes place, Mecox makes money by selling market data. The company analyzes consumer purchasing behavior and alters their offering and marketing strategies to better fit the result of the discoveries. The company also hopes to take advantage of the growing level of Chinese consumers who purchase their goods online.
The company's initial public offering of stock on the NASDAQ and occurred on October 25, 2010. The company offered 5M shares each for $11. The company had offered 11.7M shares and originally had a price range of $8-$10 a share. The lead underwriters of the deal were Credit Suisse Group (CS) and UBS AG (UBS).
Mecox's total revenue figures have risen consistently over the past 3 years. It reported revenues of $61M, $108M, and $178M in 2007, 2008, and 2009 respectively. Net Income has fluctuated slightly more than total revenues. It reported $4M , $3.6M, and $7.2M in 2007, 2008, and 2009 respectively.