Mimvi (MIMV) - http://www.mimvi.com - is a search engine and recommendation engine that helps people find mobile apps. It provides Google-like search results and Amazon-like recommendations.
Mobile Apps (or applications) are the new “websites.” People know how frustrating it can be to search for and find the right Mobile App. Mimvi, Inc., a pure-play search and recommendation engine, enables consumers to quickly discover Mobile Apps, Mobile Content and Mobile Products across all devices and platforms, including: Apple's iPhone, Google Android, Blackberry, Windows and Nokia devices.
The demand for Mobile Apps is increasing at an unprecedented rate. By 2015, it is estimated that users will annually consume more than 25 billion Mobile Apps. Ultimately, Mimvi anticipates hundreds of billions of searches will be conducted through its unified search platform, enabling people around the world to find relevant Mobile Apps, Mobile Content and Mobile Products--from China through to Europe and beyond.
To provide more context behind Mimvi's intent, the demand for a single search engine for all Mobile Apps is analogous to that of searching for websites fifteen years ago. In 1996, there were around 200,000 websites being indexed. Today, that number is about 240,000,000.
Mimvi's technology is based on proprietary search, recommendation and personalization algorithms, and is scheduled to release in the summer of 2010.
This is an exciting time to be in the mobile business. Mobile Apps have become the new “websites” and Mimvi enables the discovery of the most relevant Mobile Apps, Mobile Content and Mobile Products through a single unified search interface. As a search engine technology company, Mimvi is perfectly positioned to capitalize on the unprecedented growth and fragmentation that exists in the mobile industry. This growth strategy includes targeting key markets, including China.