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Niche market

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NICHE MARKET INITIATIVE
The Hindu Business Line  Mar 23  Comment 
Mr K.K. Karnan, Chairman, KKR Group of CompaniesThe entrepreneur has established a brand, ‘Nirapara' in a traditional product range covering rice, rice flour and a range of rice-based powder...
Tesla needs to move beyond its niche market to justify valuation
The Globe and Mail  Oct 24  Comment 
Electric car manufacturer has plenty of upside, but it must keep growing
Ramadan Promotion Proves There's A Niche Market For Non-Christian Holidays
Forbes  Sep 29  Comment 
This summer Whole Foods and Saffron Road teamed up to promote halal foods during Ramadan. That the effort was controversial is an understatement, which is why it's great to see the promotion was a success financially -- proving there's a niche...
India's wealthy gays keep niche market burgeoning
The Economic Times  Aug 10  Comment 
From nightclubs to publishing, the decriminalisation of gay sex in India is facilitating a new, multimillion dollar niche market.
Men's luxury growing but likely to remain niche market
Sydney Morning Herald  Jun 4  Comment 
The men's market is beginning to be taken seriously by the high end designers with labels like Oscar de la Renta considering extending their range.
Seeking out that niche market
Business Times - Singapore  May 31  Comment 
THE National University of Singapore held its second annual ASEANpreneurs Day on May 26. And one of the highlights was a panel discussion.
Poo paper finds its niche market
The Globe and Mail  Apr 27  Comment 
Outdoor banners and even hard-to-recycle ink print cartridges - Canadian companies are turning trash into treasure
HEALTH Medical sector to tap niche market
New Straits Times  Nov 29  Comment 
World-class medical services, competitive costs and a strategic location make Malaysia an attractive medical tourism destination. But with increasing competition from Singapore and Thailand, more specialised treatments must offered, writes B....
New peanut variety fits niche market
Southeast Farm Press  Oct 30  Comment 
A new peanut variety recently approved by the Peanut Variety and Quality Evaluation (PVQE) Advisory Committee has the potential to fit niche markets for super extra large kernel Virginia type peanuts.
Georgia growers filling organic niche market
Southeast Farm Press  Oct 29  Comment 
Of the more than 170,000 acres of Georgia farmland devoted to growing vegetables, only 3,000 acres are dedicated to growing organic produce.




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Niche markets are focused, targetable subsets of a market sector. A business that focuses on a niche market often tries to address a need for a product or service not obtainable through mainstream providers. A niche market can be thought of as a narrowly-defined group of potential customers. For instance, environmental waste management is a small niche within the larger waste management market.

Niche market ventures may become profitable even though they are by nature small in comparison to the mainstream marketplace. The advantage of specialization and focusing on small, identifiable market segments can compensate for the difficulty of not having economies of scale. Niche markets may be ignored or discounted by large businesses for "small potential;" making the niche market continue to be available to smaller businesses.

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