Niche market

The Hindu Business Line  Feb 26  Comment 
SilkAir, regional wing of Singapore Airlines, believes it has a niche place for itself in the Indian market. Entry of new players does not necessarily alter the position, says David Lau, Ge...
The Times of India  Feb 2  Comment 
Kerala Automobiles Limited (KAL), the ailing public sector enterprise, is set to tap new niche market areas for shifting to profit gear.     
SeekingAlpha  Jan 13  Comment 
By Mitchell Clark Acuity Brands, Inc. (AYI) manufactures lighting, and business is really good. The Atlanta-based company just reported an excellent quarter and the stock blasted higher after handily beating consensus on earnings and...
Jutia Group  Jan 13  Comment 
Acuity Brands, Inc. (AYI) manufactures lighting, and business is really good. The Atlanta-based company just reported an excellent quarter and the stock blasted higher after handily beating consensus on earnings and revenues. The stock has been a...
SeekingAlpha  Dec 16  Comment 
ByValueArtifex: Wedding Bells With blockbuster IPO's, an explosion in mobile devices and all kinds of social networks springing to life, many investors cannot stop themselves from trying to get a piece of the action in the social media...
Dividend Stocks  Oct 2  Comment 
One of the first rules for successful online sellers is to try and find a niche market. If you're thinking about setting up an online shop, you'll want to choose a relatively narrow market to help you understand what that consumer base wants. This...
The Hindu Business Line  Mar 23  Comment 
Mr K.K. Karnan, Chairman, KKR Group of CompaniesThe entrepreneur has established a brand, ‘Nirapara' in a traditional product range covering rice, rice flour and a range of rice-based powder...
The Globe and Mail  Oct 24  Comment 
Electric car manufacturer has plenty of upside, but it must keep growing
Forbes  Sep 29  Comment 
This summer Whole Foods and Saffron Road teamed up to promote halal foods during Ramadan. That the effort was controversial is an understatement, which is why it's great to see the promotion was a success financially -- proving there's a niche...
The Economic Times  Aug 10  Comment 
From nightclubs to publishing, the decriminalisation of gay sex in India is facilitating a new, multimillion dollar niche market.


Niche markets are focused, targetable subsets of a market sector. A business that focuses on a niche market often tries to address a need for a product or service not obtainable through mainstream providers. A niche market can be thought of as a narrowly-defined group of potential customers. For instance, environmental waste management is a small niche within the larger waste management market.

Niche market ventures may become profitable even though they are by nature small in comparison to the mainstream marketplace. The advantage of specialization and focusing on small, identifiable market segments can compensate for the difficulty of not having economies of scale. Niche markets may be ignored or discounted by large businesses for "small potential;" making the niche market continue to be available to smaller businesses.

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