Adidas isn't quite as prolific as Nike in the total global sportswear market.
The 2026 World Cup will be hosted in the US, Mexico, and Canada, and that could be a big boost to Adidas, who is number one in the soccer category.
The US soccer...
Celebrity endorsements aren't what they used to be.
The reliance of athletic brands on signing the biggest stars in their respective sports in hopes that they will in turn help push product has become a broken marketing model.
Just ask Nike...
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