Forbes  Dec 2  Comment 
Pageviews. Unique Visitors. Traffic. Is it up? Is it down? What about Google search traffic? Facebook? Twitter? Those were the questions constantly buzzing around my team’s heads in my previous role on the audience development and analytics team...


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Pageviews (a.k.a. page views) are the number of times that a particular web page has been viewed. Some practitioners separate total page views from "unique" page views, the number of page views from unique users. This distinction helps reduce noise in the data (from one user viewing a page 10 times vs. 10 different users viewing a page 1 time).[1]

Some Internet companies have relied on pageview metrics to show business growth when other accounting metrics (typically profit) were negative.


  1. Google Analytics pageview explanation
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