STAMFORD, Conn., Oct. 28 /PRNewswire/ -- Intellectual property expert Mark Nowotarski, president of Markets Patents and Alliances, will discuss how new peer review and social media tools can strengthen and fast track patents at the upcoming annual meeting of the American Institute of Chemical Engineers (AIChE).

Nowotarski will present "Peer Review of Patents: An IP Trend for the Digital Era," in which he will demonstrate how peer review of patents can be used to increase the value of intellectual property patents.

The lecture is based, in part, on Nowotarski's experience both as a peer reviewer and applicant in the Peer to Patent trial, a two-year social media experiment in the recruitment of outside experts into the USPTO's patent examination process. Nowotarski submitted two patent applications for review.

Nowotarski utilized social media tools to generate discussion and drive traffic to the Peer to Patent web site for one of his applications, "SoberTeen(TM) Driving Insurance," a way to reduce unsafe driving practices among young drivers. Peer to Patent sparked dozens of unique conversations about the application.

"The Peer to Patent experience was valuable," Nowotarski said. "As a former Corporate Fellow for Praxair, I know it is important to get genuine peer review of new concepts. Our goal in participating in Peer to Patent was to try to make peer review work better and open it up to the chemicals and pharmaceuticals industry. As a result, we have a new concept called 'The Examiner Advocate' that should achieve those objectives. We will be presenting the early results of this new process at the conference."

For more information about the AIChE annual meeting, which runs from Nov 8 -13 in Nashville, TN, go to http://www.AICHE.org. Nowotarski will speak Nov. 10 at 12:30 p.m.

About Mark Nowotarski

Mark Nowotarski is the President of Markets, Patents & Alliances L.L.C., an intellectual property consulting firm, and is a registered U.S. patent agent specializing in business method patents. He invented and patented 17 new chemical engineering inventions which generated over $300 million in new product sales. He serves clients in the insurance, banking, medical devices, chemicals and manufacturing industries. Mr. Nowotarski can be reached at (203) 975-7678, by email at mnowotarski@marketsandpatents.com, or at www.marketsandpatents.com.

SOURCE Markets, Patents & Alliances L.L.C.