DailyFinance  Aug 25  Comment 
Quiksilver, Inc. (NYSE:ZQK) today announced that it plans to issue a press release reporting its fiscal 2014 third quarter financial results after the close of the market on Thursday, September 4, 2014, and will conduct a...
SeekingAlpha  Aug 21  Comment 
By George Hanley: Despite worldwide brand name recognition and a global store base, teen-focused retailer Quiksilver (NYSE: ZQK) has had trouble turning its popularity into a stream of growing profits for investors, reporting an 8.7% drop in...
Motley Fool  Jul 20  Comment 
Mr. Market wasn't too pleased with the worsening financial outlook at teen retailer Quiksilver and dropped its share price sharply after the company's latest financial update. Is it time to buy in?
DailyFinance  Jul 10  Comment 
Quiksilver, Inc. (NYSE: ZQK) today announced that it has entered into licensing agreements for several product categories, including Roxy young girls and children’s apparel, watches and socks/legwear, as well as other...
SeekingAlpha  Jun 10  Comment 
By Markus Aarnio: Quiksilver (ZQK) designs, develops, markets, and distributes branded apparel, footwear, accessories, and related products primarily for men, women, and children. (click to enlarge) Insider buying during the last 30...
SeekingAlpha  Jun 10  Comment 
By BluePac Partners: (Editors' Note: Billabong trades on the Australian Stock Exchange under the symbol BBG.AX, with ~$AUD 1M average daily volume). Billabong (ASX: BBG AU) and Quiksilver (NYSE: ZQK): Two Similar Financial Paths, Two Different...
TheStreet.com  Jun 9  Comment 
NEW YORK (TheStreet) -- After ending Friday higher, Quiksilver  stock is extending gains through to Monday. The company began to recover from post-earnings falls following the disclosure of insider buys from two top executives and after UBS...
TheStreet.com  Jun 6  Comment 
NEW YORK (TheStreet) -- Quiksilver  stock closed higher on Friday following the disclosure of insider buys from two top executives and after UBS voiced its support for the company in a research note.  In a SEC filing, Quiksilver CEO Andrew...
SeekingAlpha  Jun 6  Comment 
By Zacks Investment Research: For many retail and apparel companies, the past couple of months have been very trying times. Several firms have fallen victim to the unseasonable weather or changing consumer tastes and have seen their stock prices...
TheStreet.com  Jun 4  Comment 
NEW YORK (TheStreet) -- Shares of Quicksilver Inc. are down -2.35% to $3.33 on Wednesday, continuing a decline the stock began after releasing its 2014 second quarter financial report on Monday, which showed a decrease in revenue and...


Quiksilver (NYSE: ZQK) designs and sells sportswear and equipment for young, outdoorsy costumers. Its Roxy and Quiksilver brands, which together account for almost 60% of revenue, sell casual apparel, wetsuits, and winter gear, while its popular DC brand targets young skateboarders. The company sells its products through its own company stores and through department and sports specialty stores. The company earned $2 billion in revenue but incurred a net loss of $192 million in 2009.[1]

In a sluggish economy, retailers like Quiksilver suffer because consumers cut back on spending on discretionary items. Rather than spending money on full-priced brand name items, consumers can find the same items for lower prices at discount retailers like TJX Companies (TJX).

Company Overview

Quiksilver brands represent a casual lifestyle for young-minded people that connect with our boardriding culture and heritage. The company believes that surfing, skateboarding, snowboarding and other outdoor sports influence the apparel choices made by consumers as these activities are communicated to a global audience by television, the internet, movies and magazines. People are attracted to the venues in which these sports are performed and the values they represent, including individual expression, adventure and creativity. The company's products are sold in over 90 countries in surf shops, skateboard shops, snowboard shops, proprietary stores, and select department stores.[2]


  • Quiksilver (39% of revenue) - include shirts, walkshorts, t-shirts, fleece, pants, jackets, snowboardwear, footwear, hats, backpacks, wetsuits, watches, eyewear and other accessories.
  • Roxy (33% of revenue) - is a brand for young women that includes a full range of sportswear, swimwear, footwear, backpacks, snowboardwear, snowboards, bedroom furnishings and other accessories.
  • DC (23% of revenue) - specializes in performance skateboard shoes, snowboard boots, sandals and apparel for both young men and juniors.
  • Other Brands (5% of revenue) - includes the swimwear labels Raisins, Radio Fiji, and Leilani, the skateboarding brand Hawk, and the snowboard/accessories brands Lib Technologies, Gnu, and Bent Metal.

Product Categories[4]

  • Apparel - 66% of net revenue
  • Footwear - 20% of net revenue
  • Accessories - 14% of net revenue

The majority of Quicksilver’s revenue comes from its apparel segment, which the company sells through its network shops and in department stores. With the weakness in its sporting goods business, the apparel segment is likely to increase in the future, as it has generated strong earnings for the company.


  • Core market shops - 39% of revenue
  • Specialty stores - 37% of revenue
  • Department stores - 10% of revenue
  • US exports - 9% of revenue
  • Distributors - 5% of revenue

Like many sporting goods companies, most of Quicksilver’s sports apparel and equipment are sold in specialty stores and sports shops, which account for over three quarters of revenue. Included in this number are some 500 stores that Quicksilver either owns or with which it maintains licensing arrangements. The company distributes casual apparel through Macy’s, Dillard's, and Bloomingdales department stores, which account for about a tenth of revenue.

Geographically, the company's revenue distribution is:

  • United States - 38% of revenue
  • Other Americas - 9% of revenue
  • France - 11% of revenue
  • United Kingdom and Spain - 11% of revenue
  • Other European Countries - 18% of revenue
  • Asia/Pacific - 13% of revenue

Business Growth

FY 2009 (ended October 31, 2009)[1]

  • Net revenue fell 13% to $2 billion. Revenue decreased in all of the company's geographic regions due to the struggling global economy.
  • The company incurred a net loss of $192 million, an improvement over the net loss of $226 million in the previous year.

Trends and Forces

Economic Conditions

Recent trouble in the credit markets, coupled with high gasoline prices, have the potential to depress consumer spending, thereby impacting Quiksilver's bottom line. If these factors lead consumers scale back on vacation travels to beaches and ski resorts, Quiksilver's equipment business is particularly vulnerable.

However, some factors may serve to protect Quiksilver's bottom line: its products are moderately priced and are focused on a very specific segment of the market—those interested in purchasing wetsuits and snowboards have a relatively small variety of businesses to choose from.

Dependency on Department Stores

Department stores in the United States have undergone significant changes in recent years. In response to declining margins, stores have implemented tighter inventory controls and have scaled back the quantities of merchandise that they purchase from wholesalers like Quiksilver. As a means of increasing market share, companies have also sought to differentiate themselves from the competition by demanding exclusive contracts and store-specific private labels (e.g. Ralph Lauren's "American Living" line for J.C. Penney).

Although department stores currently account for only 10% of Quiksilver's distribution, retail apparel and footwear have been the company's strongest segment in recent years. As the company seeks to capitalize on this growth (and shy away from its equipment business), department stores may become a bigger part of Quiksilver's business model.


Quiksilver competes with a variety of brands in the outdoorswear and sporting goods industry. V.F. Corporation owns Reef and Vans, two popular brands in the surfing community that compete against Roxy and Quiksilver for that community's dollar. Quiksilver also competes with Nike, as both companies sell skateboarding and aquatic apparel and footwear.


  1. 1.0 1.1 ZQK ZQK 2009 10-K "Selected Financial Data" pg. 18
  2. ZQK 2009 10-K "Introduction" pg. 1
  3. ZQK 2009 10-K "Products and Brands" pg. 2
  4. ZQK 2009 10-K "Product Categories" pg. 2-3
  5. ZQK 2009 10-K "Customers and Sales" pg. 4-5
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