Return on investment (ROI)

Forbes  Jul 27  Comment 
According to a study, 28% of marketing agencies say that they are struggling with quantifying social media marketing impact of their campaigns; 55% claim they can measure it somewhat, and only 17% say that they can provide accurate data on this...
Motley Fool  Jun 20  Comment 
This metric is a popular measuring stick for investors, but there are many other ways to use it.
Forbes  May 30  Comment 
A study of more than 200 enterprises undertaking RPA implementation found a sizeable gap in outcomes generating high impact in strategic areas and a gap in the time it took to achieve ROI
Forbes  Mar 1  Comment 
How do you get tangible social media ROI statistics when you’re dealing with such fuzzy concepts as brand awareness, reputation and likes?
Forbes  Feb 15  Comment 
Sports media valuation company GumGum Sports says that brands are earning a real return on investment by partnering with NBA teams on the new form of jersey patch sponsorship.
Forbes  Feb 9  Comment 
When co-op programs are clear, concise and well-communicated, they can be a real asset to funding advertising that grows sales for brands and dealers.
Forbes  Jan 30  Comment 
Defining your goals is the first step.
Forbes  Jan 25  Comment 
The low-budget hit film 'Get Out' has returned its investment many times over.
Forbes  Jan 23  Comment 
About 150 years ago, the legendary retailer John Wanamaker quipped that “Half the money I spend on advertising is wasted; the trouble is I don’t know which half”. There is still a lot of confusion about what is the best way to quantify the...
Forbes  Jan 22  Comment 
Sports fans may differ from traditional customers, but they still want your brand to make them feel heard.


Return on Investment, or ROI, is a financial metric used to gauge the relative performance of an investment. It is basically the percentage of the original investment that has been returned to the investor as profit.

At its most basic meaning, ROI is defined as:


Or, more simply:


Many companies invest their money based on the calculation of ROI.

ROI relation with CAPEX Return on Investment is often related with Capital Expenditure. Companies invest money based on two focus points. 1. Long Term ROI 2. Short Term ROI

Long Term ROI Its is often related to the long term asset collection by the company. The company invest their money and considers it as the asset.

Short Term ROI Companies focuses on initial gains for their investment.

Wikinvest © 2006, 2007, 2008, 2009, 2010, 2011, 2012. Use of this site is subject to express Terms of Service, Privacy Policy, and Disclaimer. By continuing past this page, you agree to abide by these terms. Any information provided by Wikinvest, including but not limited to company data, competitors, business analysis, market share, sales revenues and other operating metrics, earnings call analysis, conference call transcripts, industry information, or price targets should not be construed as research, trading tips or recommendations, or investment advice and is provided with no warrants as to its accuracy. Stock market data, including US and International equity symbols, stock quotes, share prices, earnings ratios, and other fundamental data is provided by data partners. Stock market quotes delayed at least 15 minutes for NASDAQ, 20 mins for NYSE and AMEX. Market data by Xignite. See data providers for more details. Company names, products, services and branding cited herein may be trademarks or registered trademarks of their respective owners. The use of trademarks or service marks of another is not a representation that the other is affiliated with, sponsors, is sponsored by, endorses, or is endorsed by Wikinvest.
Powered by MediaWiki