Return on investment (ROI)

MarketWatch  Sep 12  Comment 
More money won’t solve the U.S. malnutrition problem. Instead, we need to change our national diet, writes Brett Arends.
MarketWatch  Aug 29  Comment 
We no longer treat working stiffs with respect, writes Brett Arends, so why pretend they’re heroes for one day a year?
Forbes  Aug 25  Comment 
ROI for wine brands is no longer slippery or elusive. In this first of a series, we look at two very different case studies -- from Constellation Brands and Cornerstone Cellars -- on wine ROI for digital media.
MarketWatch  Aug 22  Comment 
Financial hocus-pocus obscures dismal reality for investors, writes Brett Arends.
Cloud Computing  Aug 22  Comment 
BURBANK, Calif. , Aug. 22, 2014 /PRNewswire/ -- Marketing Evolution CEO, Rex Briggs presented new findings and new analytic capabilities at the Association of National Advertisers (ANA) Innovation Day hosted by Disney. Briggs' presentation,...
MarketWatch  Aug 20  Comment 
U.S. corporations have been spending hundreds of billions of dollars a year buying back their own stock — and they just stopped.
Forbes  Aug 6  Comment 
Cloud services, social networking, and big data are changing the IT investment landscape. So how do you avoid falling behind? And how can you line up your organization to seek out new, profitable investments? Here's your 4-step ROI checklist...
Automotive World  Jul 7  Comment 
Fleets must weigh the capital costs of telematics with the long-term benefits it can deliver The post Invest in fleet telematics for all-round ROI, says TRL appeared first on Automotive World.
Forbes  Jun 19  Comment 
What’s the point in an advertising campaign if it doesn’t boost your return on investment (ROI)? After all, you put in $1,000 towards a marketing campaign, but in the end you only get an extra $500 in revenue and no guarantees of return or...
DailyFinance  Jun 16  Comment 
TORONTO, ONTARIO -- (Marketwired) -- 06/16/14 -- This news release contains forward-looking information that is based upon assumptions and is subject to risks and uncertainties as indicated in the cautionary note contained within this press...


Return on Investment, or ROI, is a financial metric used to gauge the relative performance of an investment. It is basically the percentage of the original investment that has been returned to the investor as profit.

At its most basic meaning, ROI is defined as:


Or, more simply:


Many companies invest their money based on the calculation of ROI.

ROI relation with CAPEX Return on Investment is often related with Capital Expenditure. Companies invest money based on two focus points. 1. Long Term ROI 2. Short Term ROI

Long Term ROI Its is often related to the long term asset collection by the company. The company invest their money and considers it as the asset.

Short Term ROI Companies focuses on initial gains for their investment.

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