Return on investment (ROI)

RECENT NEWS
Forbes  May 30  Comment 
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Forbes  Mar 1  Comment 
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Forbes  Feb 15  Comment 
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Forbes  Feb 9  Comment 
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Forbes  Jan 30  Comment 
Defining your goals is the first step.
Forbes  Jan 25  Comment 
The low-budget hit film 'Get Out' has returned its investment many times over.
Forbes  Jan 23  Comment 
About 150 years ago, the legendary retailer John Wanamaker quipped that “Half the money I spend on advertising is wasted; the trouble is I don’t know which half”. There is still a lot of confusion about what is the best way to quantify the...
Forbes  Jan 22  Comment 
Sports fans may differ from traditional customers, but they still want your brand to make them feel heard.
Forbes  Jan 16  Comment 
A physical experience is more engaging than a digital one – especially when its reach is optimized through press and digital channels.
Forbes  Dec 21  Comment 
While it may be difficult to quantify, branding can make a big difference when it comes to customer loyalty.




 

Return on Investment, or ROI, is a financial metric used to gauge the relative performance of an investment. It is basically the percentage of the original investment that has been returned to the investor as profit.

At its most basic meaning, ROI is defined as:

Image:ROI1.png

Or, more simply:

Image:ROI2.png

Many companies invest their money based on the calculation of ROI.

ROI relation with CAPEX Return on Investment is often related with Capital Expenditure. Companies invest money based on two focus points. 1. Long Term ROI 2. Short Term ROI

Long Term ROI Its is often related to the long term asset collection by the company. The company invest their money and considers it as the asset.

Short Term ROI Companies focuses on initial gains for their investment.

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