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WIKI ANALYSIS
Sonic Automotive, Inc. (SAH) is the third largest automotive retailer in the U.S., with operations located in 15 states. The company operates 171 dealership franchises, representing a variety of brands of cars and light-trucks, and 37 collision repair centers. Sonic sells new and used vehicles, and replacement parts. It also provides vehicle maintenance, warranty, paint and collision repair, extended warranty contracts, financing, and insurance. Sonic generates 62% of revenue from the sale of new vehicles 22% from used vehicles 14% from parts, service, and collision repair and 2% from finance and insurance. However, nearly 45% of gross profit is from parts, service and repair, while 29% is from new vehicles. The company's major markets are in Ohio, Texas and California, with Norhern California and Houston being 31% of sales. Honda (15%), Toyota (14%) and BMW (13%) are the major auto brands sold by the company. Luxury and imported brands are 74% of the mix.
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