Same Store Sales

RECENT NEWS
Clusterstock  Dec 7  Comment 
J.Crew is shutting down its 21-year-old flagship store located at 99 Prince Street in Manhattan's Soho neighborhood. The closure will leave J.Crew without a full-line store in Soho, which is one of the top shopping districts in New York...
MarketWatch  Dec 7  Comment 
Lululemon Athletica Inc. shares were up 9.1% in Thursday premarket trading after the athletic company reported same-store sales that exceeded estimates. More than a half dozen analysts raised Lululemon's price target after the earnings...
Benzinga  Dec 6  Comment 
Dave & Buster's Entertainment, Inc. (NASDAQ: PLAY)'s Tuesday earnings report will likely reinvigorate the bull versus bear debate, as some bulls highlight the stock's depressed valuation while bears point to multiple disappointing...
MarketWatch  Dec 6  Comment 
American Eagle Outfitters Inc. shares rose 4.2% in Wednesday premarket trading after the apparel retailer reported third-quarter same-store sales that beat estimates. Net income totaled $63.7 million, or 36 cents per share, down from $75.8...
Motley Fool  Dec 5  Comment 
The women's clothing retailer plunged after posting disappointing quarterly results and underwhelming guidance.
Motley Fool  Dec 5  Comment 
J.Jill posted mixed results for its third quarter, but investors are optimistic that sales are set to rebound during the fourth quarter.
MarketWatch  Dec 1  Comment 
Ulta Beauty Inc. shares slid 5% in premarket trade Friday, after the specialty cosmetics retailer reported third-quarter per-share earnings that surpassed Wall Street expectations but same-store sales growth slowed and the fourth-quarter outlook...
MarketWatch  Nov 30  Comment 
Ulta Beauty Inc. shares fell 7% late Thursday after the specialty retailer reported third-quarter per-share earnings that surpassed Wall Street expectations but same-store sales growth slowed and the fourth-quarter outlook was mixed. Ulta said it...
MarketWatch  Nov 30  Comment 
Costco said same-store sales climbed 10.8% in November, while net sales rose 13% to $11.26 billion.
MarketWatch  Nov 30  Comment 
Shares of art supplies chain The Michaels Cos. surged 13% Thursday, after . The Irving, Texas-based company said it had net income of $79.8 million, or 44 cents a share, in the quarter, up from $76.5 million, or 37 cents a share, in the...




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Same store sales are sales revenues of retail stores that have been open for a year or more. Most retail companies report this metric monthly. Same store sales is also called “comps.”

New sales come from two sources:

  1. Sales growth
  2. Opening new stores

The monthly same store sales number reveals what portion of new sales comes from sales growth in existing stores and excludes sales from opening new stores.

Analysts and investors prefer rising same store sales each month as this indicates that compared to the prior month

  1. Store traffic is increasing and/or
  2. Shoppers are willing to pay more for products

These two factors increase sales revenues without opening new stores, which is often a more capital-intensive way of growing.

A typical same-store-sales headline you might read is, "Target slashed its forecast for September same store sales citing weaker-than-expected traffic, prompting some investors to sell shares and analysts to reduce forecasts for the discount retailer."

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