Same Store Sales

RECENT NEWS
MarketWatch  Sep 4  Comment 
Shares of Conn's Inc. surged 7.3% in premarket trade Tuesday, after the furniture and mattress retailer reported fiscal second-quarter earnings and revenue that beat expectations, although same-store sales missed. Net income rose to $17.0...
MarketWatch  Aug 30  Comment 
Shares of Kirkland's Inc. plummeted 20% in midday trade Thursday, after the home decor retailer's fiscal second-quarter results hit the trifecta of misses. The net loss for the quarter to Aug. 4 widened to $6.7 million, or 43 cents a share, from...
Motley Fool  Aug 30  Comment 
Shares of the discount variety retailer sank following an underwhelming earnings report.
Yahoo  Aug 30  Comment 
Discount store operator Dollar Tree Inc reported quarterly same-store sales on Thursday that fell short of estimates due to weak sales at its Family Dollar stores, sending its shares down 5 percent. Overall ...
MarketWatch  Aug 30  Comment 
Shares of Michaels Companies Inc. slumped 6.4% in premarket trade Thursday, after the arts and crafts retailer beat fiscal second-quarter earnings expectations, but reported a surprise decline in same-store sales and provided a downbeat outlook....
Yahoo  Aug 29  Comment 
Shares of the company fell as much as 13.3 percent in early trading, with quarterly same-store sales at Aerie missing Wall Street estimates for the first time in at least two years. Same-store sales at Aerie rose 27 percent in the second quarter....
MarketWatch  Aug 29  Comment 
Dick's Sporting Goods Inc. shares slid 9.5% in premarket trade Wednesday, after the retailer posted weaker-than-expected sales for the second quarter and offered below consensus same-store sales guidance for the full year. The company said it had...
Channel News Asia  Aug 28  Comment 
Tiffany & Co topped quarterly same-store estimates on Tuesday as the upscale retailer sold more jewelry in the Americas and Asia-Pacific regions.
Clusterstock  Aug 24  Comment 
Foot Locker earnings beat on both the top and bottom lines. Same-store sales missed Wall Street estimates. Watch Foot Locker trade in real time here. Foot Locker's beat Wall Street estimates on both the top and bottom lines in the...




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Same store sales are sales revenues of retail stores that have been open for a year or more. Most retail companies report this metric monthly. Same store sales is also called “comps.”

New sales come from two sources:

  1. Sales growth
  2. Opening new stores

The monthly same store sales number reveals what portion of new sales comes from sales growth in existing stores and excludes sales from opening new stores.

Analysts and investors prefer rising same store sales each month as this indicates that compared to the prior month

  1. Store traffic is increasing and/or
  2. Shoppers are willing to pay more for products

These two factors increase sales revenues without opening new stores, which is often a more capital-intensive way of growing.

A typical same-store-sales headline you might read is, "Target slashed its forecast for September same store sales citing weaker-than-expected traffic, prompting some investors to sell shares and analysts to reduce forecasts for the discount retailer."

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