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Same Store Sales

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What Wal-Mart’s Same-Store Sales Say About the Economy
Jutia Group  May 20  Comment 
Wal-Mart Stores, Inc. (NYSE/WMT), the biggest retailer in the U.S., just reported its second-quarter same-store sales declined 1.4%. As a reader of Profit Confidential, this should come as no surprise to you. Consumer spending in the U.S. economy...
How J.C. Penney Can Stem the Tide of Slumping Sales
Forbes  May 17  Comment 
Yesterday, J.C. Penney announced a serious first quarter loss of $348 million, or $1.58 per share and a revenue slump of 16.4% to $2.635 billion as same store sales dropped 16.6%. Recently re-installed CEO Myron Ullman may be wondering exactly...
UPDATE: Jefferies Downgrades L Brands, Stating 'Numbers at a Peak'
Benzinga  May 17  Comment 
In a report published on Friday, Jefferies analyst Randal J. Konik downgraded L. Brands (NYSE: LTD) from Hold to Underperform and lowered the price target from $46 to $40. In the report, Jefferies commented that, "LTD is currently at peak...
Why I Can't Stomach Chipotle's Weak Comps
TheStreet.com  May 17  Comment 
NEW YORK (TheStreet) -- When we last discussed Chipotle Mexican Grill , I asked if growth was still on the menu. I won't dispute that the company makes the perfect burrito, but the stock has been priced for perfection for some time. But the...
[$] Wal-Mart: Customers 'Stretched'
Wall Street Journal  May 16  Comment 
Wal-Mart's net profit rose 1.1% but same-store sales at its namesake U.S. stores fell for the first time in seven quarters. The retailer said its customer remains "stretched."
Jack in the Box Reports Lower Q2 Profit
Benzinga  May 15  Comment 
Quick-casual restaurant operator Jack in the Box (NASDAQ: JACK) released its fiscal second-quarter earnings results after the closing bell on Wednesday. In after-hours trading, the stock was down a little more than 1 percent to $37.90. The...
Gap raised to buy by Citigroup
MarketWatch  May 15  Comment 
Gap Inc. was upgraded to buy from neutral by Citigroup with a $48 price target. Analyst Oliver Chen said he expects the company's same-store sales "consistency" to continue as Gap has improved its merchandise. "It's the first time we can remember...
Profit and Same-Store Sales Rise at Macy’s
New York Times  May 15  Comment 
The department store chain, whose quarterly results were in line with estimates, raised its quarterly dividend 25 percent.     
[$] Poor Weather Pressures Retailers
Wall Street Journal  May 9  Comment 
U.S. retailers continued to be stymied by cool weather, leading to generally lukewarm same-store sales for April.
Same-store sales continue modest recovery in April
Reuters  May 9  Comment 




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Same store sales are sales revenues of retail stores that have been open for a year or more. Most retail companies report this metric monthly. Same store sales is also called “comps.”

New sales come from two sources:

  1. Sales growth
  2. Opening new stores

The monthly same store sales number reveals what portion of new sales comes from sales growth in existing stores and excludes sales from opening new stores.

Analysts and investors prefer rising same store sales each month as this indicates that compared to the prior month

  1. Store traffic is increasing and/or
  2. Shoppers are willing to pay more for products

These two factors increase sales revenues without opening new stores, which is often a more capital-intensive way of growing.

A typical same-store-sales headline you might read is, "Target slashed its forecast for September same store sales citing weaker-than-expected traffic, prompting some investors to sell shares and analysts to reduce forecasts for the discount retailer."

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