Same Store Sales

Motley Fool  Mar 21  Comment 
They were darn pretty, and Wall Street applauded with a 7% share-price boost.
Motley Fool  Mar 16  Comment 
CFO Scott Maw explained how he plans to get customers to come back to stores more often.
Financial Times  Mar 16  Comment 
Shareholders doubt momentum after first same-store sales rise in nine quarters
MarketWatch  Mar 16  Comment 
The Buckle Inc. shares shot up 6.6% in premarket trade Friday, after the company reported better-than-expected earnings for its fiscal fourth quarter. The retailer said it had net income of $42 million, or 87 cents a share, in the quarter, up...
Reuters  Mar 15  Comment 
Dollar General Inc reported strong quarterly same-store sales and gave an upbeat profit forecast for 2018, suggesting that efforts to stock a wider variety of products and remodel stores were paying off.
MarketWatch  Mar 15  Comment 
Dollar General Corp. shares jumped 7.5% in Thursday premarket trading after the discount retailer reported fourth-quarter same-store sales that beat expectations and gave an upbeat earnings outlook. Net income for the quarter totaled $712.2...
MarketWatch  Mar 9  Comment 
Shares of Big Lots Inc. tumbled 7.5% in premarket trade Friday, after the discount retailer beat profit expectations but reported a surprise decline in same-store sales. Net income for the quarter to Feb. 3 rose to $104.8 million, or $2.46 a...
MarketWatch  Mar 8  Comment 
Shares of Kroger Co. tumbled 5.6% in premarket trade Thursday, after the supermarket chain reported fiscal fourth-quarter profit that matched expectations. Net income for the quarter to Feb. 3 rose to $854 million, or 96 cents a share, from $506...
MarketWatch  Mar 8  Comment 
Victoria Secret parent L Brands Inc. said Thursday February sales rose 11.5% to $853.9 million from $765.5 million in the same period a year ago, while same-store sales grew 3% for the month. The FactSet same-store sales consensus for the fiscal...


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Same store sales are sales revenues of retail stores that have been open for a year or more. Most retail companies report this metric monthly. Same store sales is also called “comps.”

New sales come from two sources:

  1. Sales growth
  2. Opening new stores

The monthly same store sales number reveals what portion of new sales comes from sales growth in existing stores and excludes sales from opening new stores.

Analysts and investors prefer rising same store sales each month as this indicates that compared to the prior month

  1. Store traffic is increasing and/or
  2. Shoppers are willing to pay more for products

These two factors increase sales revenues without opening new stores, which is often a more capital-intensive way of growing.

A typical same-store-sales headline you might read is, "Target slashed its forecast for September same store sales citing weaker-than-expected traffic, prompting some investors to sell shares and analysts to reduce forecasts for the discount retailer."

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