Same store sales

Benzinga  9 hrs ago  Comment 
Several catalysts surrounding Wingstop Inc (NASDAQ: WING) have analysts at Wedbush increasingly bullish on the company’s future prospects. Wedbush analyst Nick Setyan believes same-store sales growth outperformance and recurring special...
MarketWatch  Jul 6  Comment 
Fred's Inc. said Thursday that June sales were lower than expected, and are expected to hurt fiscal second-quarter results to the point that the drug store chain no longer expects improvement from the sequential first quarter. Total sales for the...
MarketWatch  Jul 6  Comment 
L Brands Inc. shares fell 3.9% in Thursday premarket trading after it announced June sales of $1.21 billion, a 6% decline from a year ago. L Brands portfolio includes Victoria's Secret and Bath & Body Works. Same-store sales for the five weeks...
MarketWatch  Jul 5  Comment 
Shares of O'Reilly Automotive Inc. tumbled 8.2% in premarket trade Wednesday, after the auto parts retailer reported second-quarter same-store sales that were well below expectations. The company said same-store sales rose 1.7% from a year ago,...
MarketWatch  Jun 27  Comment 
J.C. Penney Co. Inc. was upgraded to hold from reduce at Gordon Haskett Research Advisors on Tuesday on expectations that the retailer's same-store sales are bottoming out. The price target remains at $4.50. Analysts say headwinds like Nike...
MarketWatch  Jun 23  Comment 
Shares of Finish Line Inc. slumped 1% in premarket trade, after the athletic shoe and apparel retailer matched fiscal first-quarter profit expectations, but reported a surprise decline in same-store sales. The net profit for the quarter to May 27...
MarketWatch  Jun 20  Comment 
McDonald's Corp. was upgraded to outperform from market perform at Cowen & Co. based on the company's potential for U.S. same-store sales growth. The price target was raised to $180 from $142. Analysts conducted a proprietary study that found...
MarketWatch  Jun 14  Comment 
Analysts say Kroger is in a dominant position against a crowded grocery field, but same-store sales have been a problem.
MarketWatch  Jun 13  Comment 
Cheesecake Factory's stock headed for 7-month low after same-store sales warning


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Same store sales are sales revenues of retail stores that have been open for a year or more. Most retail companies report this metric monthly. Same store sales is also called “comps.”

New sales come from two sources:

  1. Sales growth
  2. Opening new stores

The monthly same store sales number reveals what portion of new sales comes from sales growth in existing stores and excludes sales from opening new stores.

Analysts and investors prefer rising same store sales each month as this indicates that compared to the prior month

  1. Store traffic is increasing and/or
  2. Shoppers are willing to pay more for products

These two factors increase sales revenues without opening new stores, which is often a more capital-intensive way of growing.

A typical same-store-sales headline you might read is, "Target slashed its forecast for September same store sales citing weaker-than-expected traffic, prompting some investors to sell shares and analysts to reduce forecasts for the discount retailer."

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