Same store sales

Benzinga  Apr 15  Comment 
Noodles & Co (NASDAQ: NDLS)'s investors may be once bitten and twice shy, but an analyst on Wednesday said its possible the company might finally meet its own predictions for 2015 results. The restaurant chain, which went public in 2013, has...
Wall Street Journal  Apr 15  Comment 
Burberry reported a strong rise in same-store sales, helped by its core British-made heritage trench coats and scarves.
Wall Street Journal  Apr 15  Comment 
Yahoo  Apr 14  Comment 
The executive revealed in an email that the company's same-store sales had risen about 6 percent in the quarter to date, J.C. Penny said on Tuesday. J.C. Penney said it expected same-store sales to rise by about 3.5-4.5 percent in the first...
Clusterstock  Apr 14  Comment 
Someone at JC Penney messed up.  In a filing with the SEC on Tuesday morning, retailer JC Penney disclosed that a "senior official" at the company inadvertently sent details about the company's first quarter same-store sales to an...
MarketWatch  Apr 14  Comment 
J.C. Penney Co. said on Tuesday that same-store sales are up 6% so far in its fiscal first quarter, leading the department store chain to forecast full-quarter same-store sales of 3.5% to 4.5%, which is above the FactSet consensus of 3.2%. J.C....
Benzinga  Apr 13  Comment 
In a report published Monday, RBC Capital Markets analyst David Palmer offered a preview of Chipotle Mexican Grill, Inc. (NYSE: CMG)'s upcoming first quarter earnings report. Palmer estimated Chipotle to report same-store sales growth of 12...
Benzinga  Apr 13  Comment © 2015 Benzinga does not provide investment advice. All rights reserved.  Apr 10  Comment 
NEW YORK (TheStreet) -- The Gap shares are dropping 3.6% to $41.19 in early market trading on Friday after the release of the apparel company's March same store sales data showed a larger than expected decline. The company reported that...
Wall Street Journal  Apr 9  Comment 
Gap said March same-store sales rose more than expected, as an early Easter and strong sales at Old Navy stores offset weakness in namesake and Banana Republic brands.  Apr 9  Comment 
NEW YORK (TheStreet) -- Zumiez shares are down 4.46% to $36.21 in early market trading on Thursday after the action sports apparel retailer reported a 5.5% increase in March comparable store sales that failed to meet analysts'...


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Same store sales are sales revenues of retail stores that have been open for a year or more. Most retail companies report this metric monthly. Same store sales is also called “comps.”

New sales come from two sources:

  1. Sales growth
  2. Opening new stores

The monthly same store sales number reveals what portion of new sales comes from sales growth in existing stores and excludes sales from opening new stores.

Analysts and investors prefer rising same store sales each month as this indicates that compared to the prior month

  1. Store traffic is increasing and/or
  2. Shoppers are willing to pay more for products

These two factors increase sales revenues without opening new stores, which is often a more capital-intensive way of growing.

A typical same-store-sales headline you might read is, "Target slashed its forecast for September same store sales citing weaker-than-expected traffic, prompting some investors to sell shares and analysts to reduce forecasts for the discount retailer."

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