Same store sales

Forbes  Feb 24  Comment 
Until the retailer can prove it can drive positive same store sales and a sustainable margin rate, the turnaround remains teetering on the brink of life support.
Reuters  Feb 24  Comment 
Department store operator J.C. Penney Co Inc reported a bigger-than-expected drop in same-store sales for the holiday quarter citing weak demand and competition from online retailers, sending shares down to more than a year low.
MarketWatch  Feb 23  Comment 
Gap Inc. shares rose 1% in late-Thursday trading after the retailer reported fourth-quarter earnings and sales that beat expectations. Gap Inc., whose brands include the namesake chain of stores, Banana Republic and Old Navy, reported net income...
MarketWatch  Feb 22  Comment 
L Brands Inc. shares sank 11.5% in late Wednesday trading after the Victoria's Secret parent gave weak guidance. Net income was $631.7 million, or $2.18 per share, compared with $636.0 million, or $2.15 per share, last year. Adjusted EPS was...
Clusterstock  Feb 22  Comment 
Papa John's Pizza International is tumbling on Wednesday after the company reported fourth-quarter earnings on Tuesday afternoon.  The American pizza company announced fourth-quarter earnings that increased from last year and beat analysts...
MarketWatch  Feb 22  Comment 
Shares of Texas Roadhouse Inc. tumbled 9.7% in morning trade Wednesday to a 3 1/2-month low in the wake of disappointing fourth-quarter results, with Canaccord Genuity saying investors should still wait before investing in what it believes offers...
MarketWatch  Feb 21  Comment 
Shares of Lumber Liquidators Holdings Inc. were indicated sharply higher in premarket trade Tuesday, after the hardwood floor seller reported a narrower-than-expected loss, although same-store sales missed expectations. The loss for the quarter...
Motley Fool  Feb 16  Comment 
The restaurant chain managed to grow same-store sales and expand its margins.
Benzinga  Feb 16  Comment 
Wedbush reiterated its Outperform rating on Denny's Corporation (NASDAQ: DENN) after the restaurant chain provided a solid guidance in a tough operating environment. Denny’s, which reported in-line quarterly EPS of $0.13, expects 2017 adj....
Benzinga  Feb 13  Comment 
Urban Outfitters, Inc. (NASDAQ: URBN) reported another miss in Q4, with same-store sales short of expectations. “[W]e do not read much into January’s softness for projecting spring sales, given it is the lowest volume month of the year and...


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Same store sales are sales revenues of retail stores that have been open for a year or more. Most retail companies report this metric monthly. Same store sales is also called “comps.”

New sales come from two sources:

  1. Sales growth
  2. Opening new stores

The monthly same store sales number reveals what portion of new sales comes from sales growth in existing stores and excludes sales from opening new stores.

Analysts and investors prefer rising same store sales each month as this indicates that compared to the prior month

  1. Store traffic is increasing and/or
  2. Shoppers are willing to pay more for products

These two factors increase sales revenues without opening new stores, which is often a more capital-intensive way of growing.

A typical same-store-sales headline you might read is, "Target slashed its forecast for September same store sales citing weaker-than-expected traffic, prompting some investors to sell shares and analysts to reduce forecasts for the discount retailer."

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