Same store sales

RECENT NEWS  Aug 14  Comment 
WASHINGTON (dpa-AFX) - J. C. Penney Company, Inc. (JCP) reported a second quarter net loss of $138 million or $0.45 per share, compared to a loss of $172 million or $0.56 per share, prior year. Adjusted loss per share was $0.41, for the quarter....
Reuters  Aug 13  Comment 
Department store operator Kohl's Corp reported lower-than-expected quarterly same-store sales as consumers delayed back-to-school shopping due to a shift in tax holidays to August.
MarketWatch  Aug 13  Comment 
Shares of El Pollo Loco Holdings Inc. plummeted more than 12% after the company reported weaker-than-expected revenue for the second quarter. The company reported a net profit of $7.2 million, or 18 cents per share, compared with $6.6 million, or...
MarketWatch  Aug 12  Comment 
Macy's Inc.'s stock slumped 1.8% in premarket trade Wednesday, after the retailer reported fiscal second-quarter profit and sales that missed expectations. For the quarter ending Aug. 1, earnings fell to $217 million, or 64 cents a share, from...  Aug 10  Comment 
SAN FRANCISCO (dpa-AFX) - Apparel retailer Gap Inc (GPS) on Monday said its comparable sales for July fell 3 percent, compared with a 2 percent increase last year. Comparable sales were a negative 7 percent at namesake stores, negative...
Clusterstock  Aug 10  Comment 
Shake Shack reported second quarter earnings on Monday that crushed expectations and now the stock is exploding higher.  Adjusted earnings per share came in at $0.09 while revenue totaled $48.5 million, both better than...  Aug 5  Comment 
NEW YORK (TheStreet) -- Kate Spade & Co. stock is up 7.39% to $22.23 on heavy trading volume on Wednesday after the company released its 2015 second quarter earnings results that missed estimates, but reported better than expected same-store...


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Same store sales are sales revenues of retail stores that have been open for a year or more. Most retail companies report this metric monthly. Same store sales is also called “comps.”

New sales come from two sources:

  1. Sales growth
  2. Opening new stores

The monthly same store sales number reveals what portion of new sales comes from sales growth in existing stores and excludes sales from opening new stores.

Analysts and investors prefer rising same store sales each month as this indicates that compared to the prior month

  1. Store traffic is increasing and/or
  2. Shoppers are willing to pay more for products

These two factors increase sales revenues without opening new stores, which is often a more capital-intensive way of growing.

A typical same-store-sales headline you might read is, "Target slashed its forecast for September same store sales citing weaker-than-expected traffic, prompting some investors to sell shares and analysts to reduce forecasts for the discount retailer."

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