Same store sales

RECENT NEWS
Wall Street Journal  Jul 26  Comment 
McDonald’s posted weaker-than-expected same-store sales in its latest quarter, a sign that the boost from its all-day breakfast offerings may be receding.
Motley Fool  Jul 25  Comment 
The company continues to grow sales partly by being everywhere and partly by making its ordering process as easy as possible.
Clusterstock  Jul 21  Comment 
People are getting tired of Chipotle's menu, and that could be an even bigger problem for the company than its recent E. coli crisis that sent sales plunging. The outbreak was declared over in February, but Chipotle's sales are continuing to...
Forbes  Jul 21  Comment 
Same store sales plunged 23.6% in the second quarter.
Benzinga  Jul 19  Comment 
Morgan Stanley analysts released an investor note on Sherwin-Williams Co (NYSE: SHW) on Tuesday ahead of the company's fiscal second-quarter earnings, expected to be released on Thursday prior to the opening bell. The firm's analysis suggests...
The Economic Times  Jul 14  Comment 
Restaurant chain Yum India owned Pizza Hut and KFC, which contribute 1% each to their global divisions, reported 7% year-on-year same store sales decline of Pizza Hut for the April-June 2016 quarter.
Benzinga  Jul 14  Comment 
Despite Yum! Brands, Inc. (NYSE: YUM) reporting weaker-than-expected results, the stock traded up in the after-market session Wednesday. CLSA’s Jeremy Scott maintains an Underperform rating on the company, with a price target of...
Benzinga  Jul 11  Comment 
Wells Fargo expects Yum! Brands, Inc. (NYSE: YUM) to report better-than-expected earnings when it reports its second quarter results on July 13. The brokerage expects EPS of $0.77 (+11 percent year-over-year, above Street at $0.74). It...




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Same store sales are sales revenues of retail stores that have been open for a year or more. Most retail companies report this metric monthly. Same store sales is also called “comps.”

New sales come from two sources:

  1. Sales growth
  2. Opening new stores

The monthly same store sales number reveals what portion of new sales comes from sales growth in existing stores and excludes sales from opening new stores.

Analysts and investors prefer rising same store sales each month as this indicates that compared to the prior month

  1. Store traffic is increasing and/or
  2. Shoppers are willing to pay more for products

These two factors increase sales revenues without opening new stores, which is often a more capital-intensive way of growing.

A typical same-store-sales headline you might read is, "Target slashed its forecast for September same store sales citing weaker-than-expected traffic, prompting some investors to sell shares and analysts to reduce forecasts for the discount retailer."

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