Same store sales

RECENT NEWS
Wall Street Journal  Jan 20  Comment 
Mexican retailers saw their same-store sales rise 0.9% in 2014, below their initial estimates, but see a pickup this year as the economy gathers pace, retailers association Antad said Tuesday.
MarketWatch  Jan 20  Comment 
Janney Capital Markets raised its same-store sales estimate on Taco Bell Tuesday and said parent company Yum Brands Inc. should consider spinning off the taco chain. Analyst Mark Kalinowski raised his fourth-quarter same-store sales estimate on...
MarketWatch  Jan 15  Comment 
Best Buy's stock tumbled 8.4% in premarket trade Thursday, after the consumer electronics retailer said it didn't expect the improvement in sales seen during the holiday period to extend into the new year. For the nine-week period ending Jan. 3,...
MarketWatch  Jan 12  Comment 
Shares of Fresh Market Inc. fell 1.1% in after-hours trade Monday, after the specialty grocery retailer said Craig Carlock, the company's chief executive officer has left the company. Fresh Market named Sean Crane, its chief operating officer, as...
Financial Times  Jan 11  Comment 
Same-store sales for November and December rose 5%, according to the Retail Metrics Index
Wall Street Journal  Jan 9  Comment 
Toys “R” Us Inc. said its strategy of more disciplined promotions and pricing led to a decline in sales at existing U.S. stores this holiday season but better profitability.
TheStreet.com  Jan 9  Comment 
NEW YORK (TheStreet) -- The Gap  shares are down 2.25% to $42.14 in early market trading on Friday following the release of the company's same store sales growth numbers from December. The Gap shares are declining today despite the company...
Benzinga  Jan 9  Comment 
In a report published Friday, Wunderlich Securities analyst Robert M. Derrington reiterated a Hold rating and $8.00 price target on Ruby Tuesday, Inc. (NYSE: RT). In the report, Wunderlich Securities noted, “Yesterday afternoon, Ruby Tuesday...
MarketWatch  Jan 8  Comment 
Gap Inc. said after the closing bell Thursday that its net sales rose 4% in the November and December holiday shopping season, while comparable sales gained 3%. But the clothing retailer said its global same-store sales by brand for December...




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Same store sales are sales revenues of retail stores that have been open for a year or more. Most retail companies report this metric monthly. Same store sales is also called “comps.”

New sales come from two sources:

  1. Sales growth
  2. Opening new stores

The monthly same store sales number reveals what portion of new sales comes from sales growth in existing stores and excludes sales from opening new stores.

Analysts and investors prefer rising same store sales each month as this indicates that compared to the prior month

  1. Store traffic is increasing and/or
  2. Shoppers are willing to pay more for products

These two factors increase sales revenues without opening new stores, which is often a more capital-intensive way of growing.

A typical same-store-sales headline you might read is, "Target slashed its forecast for September same store sales citing weaker-than-expected traffic, prompting some investors to sell shares and analysts to reduce forecasts for the discount retailer."

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