Same store sales

MarketWatch  Jan 13  Comment 
GameStop Corp. said Friday same-store sales fell 18.7% in the nine-week holiday period to end December, weighed down by weak demand for "Call of Duty: Infinite Warfare" and "Titanfall 2" and aggressive discounting on Thanksgiving and Black...
Motley Fool  Jan 12  Comment 
The discount retailer surged on strong earnings growth to recover losses from 2015.
Motley Fool  Jan 11  Comment 
Both fast-casual chains faced investor skepticism due to forces affecting many of their peers in the restaurant industry.
MarketWatch  Jan 11  Comment 
Shares of Signet Jewelers are indicated down over 4% in premarket trade Wednesday, after the jewelry retailer cut its fiscal fourth-quarter profit and same-store sales outlook after disappointing holiday-period results. The company now expects...
The Hindu Business Line  Jan 10  Comment 
Reliance SecuritiesJubilant FoodWorks (Buy)CMP: ₹833.75Target: ₹1,000Jubilant FoodWorks (JFL) has been undergoing a tumultuous time for last few quarters – marked by stagnant same store sales growth (...
MarketWatch  Jan 10  Comment 
Chipotle Mexican Grill Inc. shares rose 2.8% in Tuesday premarket trading after the fast-casual chain announced same-store sales that progressively improved over the fourth quarter, and a new share repurchase program. Chipotle expects a...
MarketWatch  Jan 9  Comment 
Urban Outfitters Inc.'s stock were indicated down more than 10% in premarket trade Monday, after the apparel and lifestyle merchandise retailer said same-store sales at its retail stores during the holidays were less than expected, which prompted...
MarketWatch  Jan 9  Comment 
Ollie's Bargain Outlet Holdings Inc. said Monday it is raising its full-year outlook after better-than-expected holiday sales. The discount retailer said it now expects full-year sales to total about $888 million, ahead of the FactSet consensus...
Benzinga  Jan 6  Comment 
J C Penney Company Inc (NYSE: JCP) shares are trading lower by $0.10 at $7.86 in Friday's session. The issue, which has fallen from the $11.00 area at the beginning of December, may have found a temporary bottom when it reached $7.40 earlier in...


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Same store sales are sales revenues of retail stores that have been open for a year or more. Most retail companies report this metric monthly. Same store sales is also called “comps.”

New sales come from two sources:

  1. Sales growth
  2. Opening new stores

The monthly same store sales number reveals what portion of new sales comes from sales growth in existing stores and excludes sales from opening new stores.

Analysts and investors prefer rising same store sales each month as this indicates that compared to the prior month

  1. Store traffic is increasing and/or
  2. Shoppers are willing to pay more for products

These two factors increase sales revenues without opening new stores, which is often a more capital-intensive way of growing.

A typical same-store-sales headline you might read is, "Target slashed its forecast for September same store sales citing weaker-than-expected traffic, prompting some investors to sell shares and analysts to reduce forecasts for the discount retailer."

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