Same store sales

Wall Street Journal  9 hrs ago  Comment 
J.Crew announced a move it hopes will ease its heavy debt load and give it more time to right its business, as the embattled retailer also reported its 11th consecutive quarter of same-store sales declines.
Motley Fool  Jun 9  Comment 
Investors cheered a first-quarter earnings beat and growing margins, but the Foolery team has its qualms.
Motley Fool  Jun 9  Comment 
The sporting goods retail chain jumped after a solid quarterly report.
MarketWatch  Jun 8  Comment 
Shares of Urban Outfitters Inc. sank 9.6% toward an 8-year closing low in afternoon trade Thursday, after the specialty apparel and accessories retailer provided a same-store sales outlook that was much worse than expected. In a filing with the...
Benzinga  Jun 8  Comment 
Dave & Buster’s Entertainment, Inc. (NASDAQ: PLAY) shares may near all-time high territory after a solid first-quarter beat Thursday. Parsing Through The Quarter Print The entertainment venue's differentiated concept appeals to all ages and...
Motley Fool  Jun 6  Comment 
The bottom line improved, but same-store sales fell off a cliff.
Benzinga  Jun 6  Comment 
Attention breakfast lovers, Yum! Brands, Inc. (NYSE: YUM)'s Taco Bell unit has a new concept to win over the competitive landscape: breakfast salsa. Taco Bell is been "killing it" in the breakfast space, as evidenced by an 8-percent same-store...
The Hindu Business Line  Jun 6  Comment 
Police action in M.P. claims farmer lives; BJP allies Sena, SSS attack Fadnavis govt
MarketWatch  Jun 6  Comment 
Michaels Companies Inc. reported Tuesday a fiscal first-quarter profit of $66.9 million, or 38 cents a share, compared with a profit of $85.0 million, or 34 cents a share, in the same period a year ago. That missed the FactSet consensus for...
Benzinga  Jun 1  Comment 
J.Jill Inc (NYSE: JILL) turned heads when it strutted into the markets this spring. In the company’s first quarterly report since joining the exchange in March, J.Jill posted earnings per share of $0.24 over $0.18 consensus estimates with a...


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Same store sales are sales revenues of retail stores that have been open for a year or more. Most retail companies report this metric monthly. Same store sales is also called “comps.”

New sales come from two sources:

  1. Sales growth
  2. Opening new stores

The monthly same store sales number reveals what portion of new sales comes from sales growth in existing stores and excludes sales from opening new stores.

Analysts and investors prefer rising same store sales each month as this indicates that compared to the prior month

  1. Store traffic is increasing and/or
  2. Shoppers are willing to pay more for products

These two factors increase sales revenues without opening new stores, which is often a more capital-intensive way of growing.

A typical same-store-sales headline you might read is, "Target slashed its forecast for September same store sales citing weaker-than-expected traffic, prompting some investors to sell shares and analysts to reduce forecasts for the discount retailer."

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