Same store sales

Benzinga  Apr 7  Comment 
“We remain buyers of CarMax, Inc (NYSE: KMX) post 4Q17 results as softer credit profits should be more than offset by stronger volume and margin performance in FY18,” Susquehanna Financial’s Ali Faghri said in a note, while maintaining a...
The Economic Times  Apr 5  Comment 
In FY16, Westlife introduced McCafe within its existing stores, which helped in boosting same store sales growth (SSSG) and overall margin.
Forbes  Apr 3  Comment 
"Same-store sales" has been the retail industry's go to metric for decades. But in an omni-channel, digital-first world its usefulness is rapidly waning, necessitating the need for more relevant performance measures.
Benzinga  Mar 29  Comment 
Dave & Buster's Entertainment, Inc. (NASDAQ: PLAY) announced its Q4 results, with the EPS ahead of the consensus expectations, while issuing the FY17 EPS guidance at $2.33-$2.43, implying same store sales growth of 2-3 percent. BMO Capital’s...
Benzinga  Mar 17  Comment 
Following checks with several U.S. franchisees of McDonald's Corporation (NYSE: MCD), Credit Suisse’s Jason West said same-store sales appear to have accelerated further through March to-date. The analyst maintained an Outperform rating on the...
Motley Fool  Mar 16  Comment 
The clothier disappointed the market with its latest earnings release -- and things could get worse from here.
MarketWatch  Mar 16  Comment 
Pottery Barn brands saw same-store sales sink in the fourth quarter amid efforts from parent Williams-Sonoma to attract new customers with smaller merchandise and value price points.
Wall Street Journal  Mar 15  Comment 
The number of retailers providing monthly same-store sales data has dwindled, contributing to greater volatility for their stocks.
MarketWatch  Mar 14  Comment 
Discount shoe retailer missed net and same-store sales estimates for its latest quarter.


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Same store sales are sales revenues of retail stores that have been open for a year or more. Most retail companies report this metric monthly. Same store sales is also called “comps.”

New sales come from two sources:

  1. Sales growth
  2. Opening new stores

The monthly same store sales number reveals what portion of new sales comes from sales growth in existing stores and excludes sales from opening new stores.

Analysts and investors prefer rising same store sales each month as this indicates that compared to the prior month

  1. Store traffic is increasing and/or
  2. Shoppers are willing to pay more for products

These two factors increase sales revenues without opening new stores, which is often a more capital-intensive way of growing.

A typical same-store-sales headline you might read is, "Target slashed its forecast for September same store sales citing weaker-than-expected traffic, prompting some investors to sell shares and analysts to reduce forecasts for the discount retailer."

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