Same store sales

Benzinga  Aug 18  Comment 
Gap Inc (NYSE: GPS) released its Q2 results after market close on Thursday. Earnings per share came in above Wall Street consensus expectations, but same-store sales growth came in negative. Gap reported EPS of $0.60 and revenues of $3.85...
MarketWatch  Aug 18  Comment 
Wal-Mart stock gains premarket after Q2 earnings, same-store sales beat forecast
Yahoo  Aug 17  Comment 
Target's sales, like those of its rivals, have suffered as shoppers increasingly use online retailers such as (AMZN.O) and focus their spending on home renovations and big items such as cars rather than on clothes and electronic gear....
Benzinga  Aug 16  Comment 
Popeyes Louisiana Kitchen Inc (NASDAQ: PLKI) shares are down 2.5 percent after hours on Tuesday. The restaurant chain reported Q2 EPS of $0.47, inline with expectations. Sales were $61.7 million versus estimates for $63.40 million. Total...
Forbes  Aug 12  Comment 
With same-store sales down year-over-year at nearly every restaurant chain in the U.S., gimmicky menu items and promotions are the name of the game right now. Welcome to the Golden Age of wacky fast food.
MarketWatch  Aug 12  Comment 
Hudson's Bay Co. , whose retail brands include Saks 5th Avenue and Lord & Taylor, said late Thursday that a more liberal return policy at its luxury discount e-commerce site Gilt drove down same-store sales growth for the second quarter. "[A]t...
MarketWatch  Aug 11  Comment 
One year after its Wall Street debut, Planet Fitness Inc. stock jumped to new highs Thursday after reporting better-than-expected quarterly earnings. The chain of gyms said net income in the second quarter reached $18.1 million, or 11 cents a...
The Economic Times  Aug 11  Comment 
Same-store sales growth for the quarter dropped to 4.06% from 6.40% last year. The company added 84 new stores under Café Coffee Day brand.


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Same store sales are sales revenues of retail stores that have been open for a year or more. Most retail companies report this metric monthly. Same store sales is also called “comps.”

New sales come from two sources:

  1. Sales growth
  2. Opening new stores

The monthly same store sales number reveals what portion of new sales comes from sales growth in existing stores and excludes sales from opening new stores.

Analysts and investors prefer rising same store sales each month as this indicates that compared to the prior month

  1. Store traffic is increasing and/or
  2. Shoppers are willing to pay more for products

These two factors increase sales revenues without opening new stores, which is often a more capital-intensive way of growing.

A typical same-store-sales headline you might read is, "Target slashed its forecast for September same store sales citing weaker-than-expected traffic, prompting some investors to sell shares and analysts to reduce forecasts for the discount retailer."

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