Same store sales

RECENT NEWS
Forbes  May 20  Comment 
Shares of home improvement chain Lowe's Cos were down in pre-market trading Wednesday after the company missed expectations on all measures -- revenue, profit and same store sales.
Forbes  May 19  Comment 
Wal-Mart reported disappointing same-store sales on Tuesday, as many consumers chose not to spend their savings at the gas pump.
TheStreet.com  May 19  Comment 
NEW YORK (TheStreet) -- Dick's Sporting Goods shares are down 3.98% to $54.05 in pre-market trading on Tuesday following the release of the sporting goods retailer's first quarter earnings report before the opening bell today.Dick's reported...
Benzinga  May 19  Comment 
Shares of Wal-Mart Stores, Inc. (NYSE: WMT) fell more than 2 percent in pre-market trading after the company reported weaker-than-expected results for its fiscal first quarter. The Bentonville, Arkansas-based company posted quarterly earnings...
New York Times  May 19  Comment 
Walmart, the world’s largest retailer, reported lower-than-expected same-store sales growth in the United States, sending its shares down 2 percent in premarket trading on Tuesday.
The Economic Times  May 15  Comment 
It net profit rose to Rs 31.53 crore, up 26.4 per cent, as against a net profit of Rs 24.95 crore, in the corresponding quarter last fiscal.
TheStreet.com  May 14  Comment 
NEW YORK (TheStreet) -- Shares of Kohl's Corp. are down by 9.93% to $67.11 in pre-market trading on Thursday morning, after the retail giant reported its first quarter 2015 earnings results, which showed the company's revenue and...
Clusterstock  May 13  Comment 
And now Shake Shack shares are negative.  After rallying more than 8% after hours on Wednesday and rising by as much as 10% in early trade on Thursday, the stock has given it all up. Near 3:10 pm ET, the stock was down about 0.7%.  Shake...
Market Intelligence Center  May 12  Comment 
A gradual improvement in the economy and higher employment rate provided a strong platform for an improved performance by the restaurant industry in the first quarter of 2015. Despite inclement weather, same-store sales remained positive in all...
Benzinga  May 12  Comment 
In a report published Tuesday, Wedbush analysts maintained a Neutral rating on Gap Inc (NYSE: GPS), while reducing the price target from $45 to $41, after the company reported light April same-store sales. Gap reported its April SSS...




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Same store sales are sales revenues of retail stores that have been open for a year or more. Most retail companies report this metric monthly. Same store sales is also called “comps.”

New sales come from two sources:

  1. Sales growth
  2. Opening new stores

The monthly same store sales number reveals what portion of new sales comes from sales growth in existing stores and excludes sales from opening new stores.

Analysts and investors prefer rising same store sales each month as this indicates that compared to the prior month

  1. Store traffic is increasing and/or
  2. Shoppers are willing to pay more for products

These two factors increase sales revenues without opening new stores, which is often a more capital-intensive way of growing.

A typical same-store-sales headline you might read is, "Target slashed its forecast for September same store sales citing weaker-than-expected traffic, prompting some investors to sell shares and analysts to reduce forecasts for the discount retailer."

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