Same store sales

RECENT NEWS
Wall Street Journal  Dec 7  Comment 
Costco said discounts and deflation erased much of the sales gains the company logged in its latest quarter, as the retail giant battles with Wal-Mart and Amazon.com for a bigger slice of consumer spending.
MarketWatch  Dec 6  Comment 
Michaels reported a third-quarter same-store side and lowered it outlook.
newratings.com  Dec 6  Comment 
WASHINGTON (dpa-AFX) - AutoZone, Inc. (AZO), an automotive replacement parts retailer, reported Tuesday higher profit in its first quarter with increased net sales and domestic store sales. Earnings per share topped analysts' estimates, while...
MarketWatch  Dec 5  Comment 
Shares of McDonald's Corp. climbed 1.1% in morning trade Monday, after the fast food giant was upgraded by Instinet analyst Mark Kalinowski, who said investor fears about slowing same-store sales are overblown. Kalinowski raised his rating to buy...
Benzinga  Dec 2  Comment 
Wedbush’s Nick Setyan expects Wingstop Inc (NASDAQ: WING) to see continued upside to the current forecasts, driven by margin outperformance and same store sales growth. Setyan maintained an Outperform rating on the company, with a price...
Wall Street Journal  Dec 1  Comment 
Gap Inc. reported same-store sales fell again in November, hurt by a recent warehouse fire as well as weakness in its namesake and Old Navy clothing lines.
Wall Street Journal  Nov 30  Comment 
American Eagle Outfitters said comparable-store sales at its namesake stores rose at a smaller rate than in previous quarters.
Reuters  Nov 22  Comment 
GameStop Corp forecast a bigger-than-expected drop in same-store sales for the crucial holiday quarter, and the company said it expected revenue from its business of selling videogames to largely decline during the period.
Benzinga  Nov 21  Comment 
Foot Locker, Inc. (NYSE: FL) reported its Q3 results ahead of expectations. The performance “showcases FL’s breadth of assortment and ‘ear to the street’ as they transition through trends,” Deutsche Bank’s Paul Trussell said in a...
Benzinga  Nov 18  Comment 
Gap Inc (NYSE: GPS) reported its Q3 EPS in line with its pre-release, with better-than-expected gross margins. Cost reductions are getting tougher to achieve, and the company made a slow start to November, UBS's Michael Binetti said in a report....




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Same store sales are sales revenues of retail stores that have been open for a year or more. Most retail companies report this metric monthly. Same store sales is also called “comps.”

New sales come from two sources:

  1. Sales growth
  2. Opening new stores

The monthly same store sales number reveals what portion of new sales comes from sales growth in existing stores and excludes sales from opening new stores.

Analysts and investors prefer rising same store sales each month as this indicates that compared to the prior month

  1. Store traffic is increasing and/or
  2. Shoppers are willing to pay more for products

These two factors increase sales revenues without opening new stores, which is often a more capital-intensive way of growing.

A typical same-store-sales headline you might read is, "Target slashed its forecast for September same store sales citing weaker-than-expected traffic, prompting some investors to sell shares and analysts to reduce forecasts for the discount retailer."

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