Same store sales

RECENT NEWS
Wall Street Journal  Dec 16  Comment 
Darden Restaurants has begun showing progress in turning around its ailing Olive Garden chain, posting on Tuesday the first positive quarter of same-store sales in more than a year and beating analysts’ expectations.
MarketWatch  Dec 16  Comment 
Restaurant operator saw 1.3% decline in number of customers during quarter.
TheStreet.com  Dec 11  Comment 
NEW YORK (TheStreet) -- Yum Brands shares are up 2.8% to $72.50 in trading on Thursday, rebounding from the dip it experienced after the company announced dismal same store sales results in China yesterday and its announcement earlier in the...
Motley Fool  Dec 11  Comment 
The youth-focused apparel retailer is back on a growth footing after a tough third quarter.
Wall Street Journal  Dec 10  Comment 
Costco Wholesale reported its profit rose 17% in the November quarter, driven by lower gasoline prices as well as strong growth in store sales and membership fees.
Bloomberg  Dec 10  Comment 
Benzinga  Dec 9  Comment 
ChannelAdvisor released on Monday its November 2014 SSS data for eBay Inc. (NASDAQ: EBAY), Amazon.com Inc. (NASDAQ: AMZN), Google Inc. (NADSAQ: GOOG)/(NASDAQ: GOOGL) Search and Google Shopping/PLA. According to the company’s blog,...
Benzinga  Dec 9  Comment 
ChannelAdvisor released on Tuesday same-store sales data through the first week of December. Cyber Five Total Same-store sales throughout Cyber Five (defined as Thanksgiving Thursday through Cyber Monday) rose 20.6 percent. Amazon.com (NASDAQ:...
Wall Street Journal  Dec 8  Comment 
McDonald’s posted its steepest monthly decline in U.S. same-store sales in more than 14 years, adding urgency to the burger giant’s efforts to rejuvenate its business in its most important market.
MarketWatch  Dec 8  Comment 
McDonald's Corp. shares slid 2.5% in premarket trade Monday, after the fast-food giant reported another decline in global same-store sales for November, and warned that the strong dollar and a supply issue in China would hurt fourth-quarter...




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Same store sales are sales revenues of retail stores that have been open for a year or more. Most retail companies report this metric monthly. Same store sales is also called “comps.”

New sales come from two sources:

  1. Sales growth
  2. Opening new stores

The monthly same store sales number reveals what portion of new sales comes from sales growth in existing stores and excludes sales from opening new stores.

Analysts and investors prefer rising same store sales each month as this indicates that compared to the prior month

  1. Store traffic is increasing and/or
  2. Shoppers are willing to pay more for products

These two factors increase sales revenues without opening new stores, which is often a more capital-intensive way of growing.

A typical same-store-sales headline you might read is, "Target slashed its forecast for September same store sales citing weaker-than-expected traffic, prompting some investors to sell shares and analysts to reduce forecasts for the discount retailer."

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