Same store sales

RECENT NEWS
Benzinga  Aug 29  Comment 
Lululemon Athletica's (NASDAQ: LULU) second-quarter results expected September 11 are likely to show a continued decline in same-store sales at a time when investors are focused on stabilization of that performance measure, according to one...
SeekingAlpha  Aug 28  Comment 
By Martin Vlcek: Regis Corporation (NYSE:RGS) reported weak second quarter 2014 results (press release, conference call). For Q2, Regis reported a net loss of $17M, or $0.30 per diluted share. Adjusted loss per share was $0.10 compared to earnings...
Benzinga  Aug 28  Comment 
Shares of Genesco (NYSE: GCO) dipped more than 7.5% in pre-market trading after the company reported downbeat second-quarter results and lowered its earnings forecast for the full year. The Nashville, Tennessee-based company posted quarterly...
TheStreet.com  Aug 28  Comment 
NEW YORK (TheStreet) --aWall Street was expecting a great deal from Abercrombie & Fitch ain the second quarter (the stock has risen 17% in the last month)aamid more fashionable merchandise assortments and quicker production processes. But a...
MarketWatch  Aug 26  Comment 
Long-term sales trends showing a steady climb in e-commerce’s share of total sales should continue to weigh on Best Buy’s same-store sales
Financial Times  Aug 26  Comment 
The retailer says same-store sales have fallen 2.7 per cent in the quarter to August 2, more than Wall Street analysts had expected
Benzinga  Aug 26  Comment 
Shares of DSW (NYSE: DSW) jumped more than 12% in pre-market trading after the company reported upbeat fiscal second-quarter results. The Columbus, Ohio-based company posted a quarterly profit of $34.3 million, or $0.38 per share, versus a...
SeekingAlpha  Aug 25  Comment 
By The Specialist: The results of the first quarter of the year for Dunkin' Brands Group (NASDAQ:DNKN) were disappointing. CEO Nigel Travis said the reason for this was the harsh winter weather closed businesses and schools and disrupted the...
SeekingAlpha  Aug 25  Comment 
By The Specialist: Boy it's been a hot summer so far, huh? Unfortunately for McDonald's (NYSE:MCD), that makes it tough to continue to blame the cold weather and winter storms for its lackluster U.S. performance. McDonald's has been struggling to...
Benzinga  Aug 21  Comment 
Gap Inc. (NYSE: GPS) beat second-quarter adjusted earnings expectations by a penny a share on flat total same-store sales and a 3 percent increase in sales. The company essentially reiterated its net 2014 outlook, although it added $0.05 a...




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Same store sales are sales revenues of retail stores that have been open for a year or more. Most retail companies report this metric monthly. Same store sales is also called “comps.”

New sales come from two sources:

  1. Sales growth
  2. Opening new stores

The monthly same store sales number reveals what portion of new sales comes from sales growth in existing stores and excludes sales from opening new stores.

Analysts and investors prefer rising same store sales each month as this indicates that compared to the prior month

  1. Store traffic is increasing and/or
  2. Shoppers are willing to pay more for products

These two factors increase sales revenues without opening new stores, which is often a more capital-intensive way of growing.

A typical same-store-sales headline you might read is, "Target slashed its forecast for September same store sales citing weaker-than-expected traffic, prompting some investors to sell shares and analysts to reduce forecasts for the discount retailer."

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