Same store sales

Motley Fool  2 hrs ago  Comment 
Popeyes' revenue may have come in light, but its long-term story still holds.
SeekingAlpha  6 hrs ago  Comment 
By Aurium Investments: In my article on 6/20, I argued that Target (NYSE:TGT) was overvalued even after having trailed the market over the past year. In my valuation model, I assumed that Target would resume growing same-store sales at a healthy...
SeekingAlpha  6 hrs ago  Comment 
By Amigobulls: ChannelAdvisor, the provider of e-commerce support services, yesterday came out with its latest report on same store sales for the month of July 2014. The report showed an improvement in Amazon's (NASDAQ:AMZN) same store sales even...
Wall Street Journal  Aug 20  Comment 
Same-store sales continued to fall at American Eagle Outfitters, but its stock benefited from low expectations.
SeekingAlpha  Aug 20  Comment 
By ColoradoWealthManagementFund: Starbucks (NASDAQ:SBUX) has been very solid in SSS (same stores sales) for years. Quarter 3 (ending in June) marked the 18th consecutive quarter of same store sales growth of at least five percent. On top of the...
Benzinga  Aug 20  Comment 
L Brands (NYSE: LB) will report its second quarter results after market close on Wednesday. L Brands reported its first quarter results on May 21. The company earned $0.53 per share, topping analyst expectations by $0.01. Revenue grew 5.3...
Wall Street Journal  Aug 20  Comment 
American Eagle Outfitters said its fiscal second-quarter earnings slid 70%, as the teen-apparel retailer's same-store sales slumped.
Financial Times  Aug 19  Comment 
Same-store sales at the DIY chain’s 2,264 stores climbed 5.8%, eclipsing a 4.4% forecast, and pushing overall revenues up 5.7% to $23.8bn
Reuters  Aug 19  Comment 
Home Depot Inc said it expected same-store sales to grow faster in the second half of the year as customers renovate homes with big-ticket purchases such as wood and laminate flooring in a recovering U.S. housing market.
SeekingAlpha  Aug 17  Comment 
By Asean Century: Papa John's International (NASDAQ:PZZA) reported EPS of $0.40 in Q2. This was two cents below what the market was expecting. Revenues came in weaker than expected as well at $380.9 million. This was $990k below expectations, but...


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Same store sales are sales revenues of retail stores that have been open for a year or more. Most retail companies report this metric monthly. Same store sales is also called “comps.”

New sales come from two sources:

  1. Sales growth
  2. Opening new stores

The monthly same store sales number reveals what portion of new sales comes from sales growth in existing stores and excludes sales from opening new stores.

Analysts and investors prefer rising same store sales each month as this indicates that compared to the prior month

  1. Store traffic is increasing and/or
  2. Shoppers are willing to pay more for products

These two factors increase sales revenues without opening new stores, which is often a more capital-intensive way of growing.

A typical same-store-sales headline you might read is, "Target slashed its forecast for September same store sales citing weaker-than-expected traffic, prompting some investors to sell shares and analysts to reduce forecasts for the discount retailer."

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