Same store sales

SeekingAlpha  Oct 21  Comment 
By The Specialist: McDonald's (NYSE:MCD) CEO Don Thompson didn't try to sugarcoat it. He immediately began the third quarter earnings release by saying things like "significant decline" and "by all measures our performance fell short of our...
Benzinga  Oct 21  Comment 
Shares of McDonald's (NYSE: MCD) slipped around 2% in pre-market trading after the company reported downbeat Q3 sales. The company posted a quarterly profit of $1.07 billion, or $1.09 per share, versus a year-ago profit of $1.52 billion, or...
Motley Fool  Oct 19  Comment 
Domino's may have reinvented its pizza almost five years ago. But that move is still paying today
SeekingAlpha  Oct 19  Comment 
By Kurt Avard: McDonald's (NYSE:MCD) may be losing a measure of relevance in today's fast food market. With earnings, revenue, same store sales all expected to decline compared to last year's numbers, the golden arches may dim a little more in the...
MarketWatch  Oct 17  Comment 
Investors will be looking to see if McDonald’s can halt the recent trends of flagging revenue and same-store sales, disappointing earnings and a falling share price, when the fast-food giant reports third-quarter results before the market opens...
Motley Fool  Oct 14  Comment 
The Container Store's down, but not out. Investors should stick around for the long haul.
SeekingAlpha  Oct 10  Comment 
By The Specialist: It's not a huge success yet, but Yum Brands' (NYSE:YUM) breakfast at Taco Bell is finally starting to breathe new life into the chain. According to the earnings release, same-store sales at US Taco Bell lifted 3%, and were...
Yahoo  Oct 9  Comment 
Discount retailer Family Dollar Stores Inc (FDO.N), which is trying to ward off a hostile bid from rival Dollar General Corp (DG.N), said its fourth-quarter profit slid 66 percent hurt by inventory markdowns, restructuring charges and merger fees....
MarketWatch  Oct 9  Comment 
Gap Inc. was cut to neutral by both Sterne Agee and Janney analysts on Thursday, a day after it reported disappointing September same-store sales at its Gap-brand stores. Gap also surprised Wall Street with the announcement that its...
Benzinga  Oct 9  Comment 
Kofax (NASDAQ: KFX) shares slipped 16.32% to $6.51 in pre-market trading after the company issued a downbeat Q1 forecast and lowered its FY15 outlook. The Gap (NYSE: GPS) fell 9.90% to $37.75 in pre-market trading after the company announced...


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Same store sales are sales revenues of retail stores that have been open for a year or more. Most retail companies report this metric monthly. Same store sales is also called “comps.”

New sales come from two sources:

  1. Sales growth
  2. Opening new stores

The monthly same store sales number reveals what portion of new sales comes from sales growth in existing stores and excludes sales from opening new stores.

Analysts and investors prefer rising same store sales each month as this indicates that compared to the prior month

  1. Store traffic is increasing and/or
  2. Shoppers are willing to pay more for products

These two factors increase sales revenues without opening new stores, which is often a more capital-intensive way of growing.

A typical same-store-sales headline you might read is, "Target slashed its forecast for September same store sales citing weaker-than-expected traffic, prompting some investors to sell shares and analysts to reduce forecasts for the discount retailer."

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