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WIKI ANALYSIS
SANYO Electric Co., Ltd., founded in 1947, is a major electronics firm with headquarters in Osaka, Japan. It has a capital of ¥322,242 million, with about 11,032 employees, along with 119 domestic and 156 overseas subsidiaries and affiliates. It is currently the world's largest supplier of rechargeable batteries.
Management Philosophy
"SANYO" means "three oceans" - the Pacific, Atlantic and Indian oceans. The founder, Toshio Iue, named the company thus with ambition for business worldwide, utilizing three core assets: "excellent human resources, superior technologies and first-class service."
The founder once stated his principle in this way: "As a corporation, we seek to be like the sun, which shines upon all alike, regardless of race, creed, religion or difference in wealth." SANYO products are generally considered affordable with a market target of the middle-class consumer.
The three aims of SANYO, as listed on the company's website, are:
* Lively (endless vigor and energy) * Indispensable (creative and innovative technologies) * Warm (wholehearted sincerity and dedication)
History
SANYO was first founded in 1948, and incorporated in 1950 and soon created Japan's first radio and washing machines.
The recent 2004 earthquake in Japan damaged one of Sanyo's major semi-conductor plants, causing a disruption in production.
This led to a 205 billion Yen loss for 2005. In response, as well as in order to address the growing environmental crisis, the Sanyo Evolution Project was founded, aiming at turning Sanyo into a more environmentally-friendly company by revamping innovation in products like rechargeable batteries and hybrid cars.
In the "format wars" between Toshiba's HD DVD versus Sony's Blu-ray disc, Sanyo, though on friendly terms with Sony, chose to back up HD DVD.
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