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Shutterfly, Inc. (NASDAQ: SFLY) is a leading Internet-based social expression and personal publishing service that enables consumers to share, print and preserve their memories by leveraging the company's technology-based platform and manufacturing processes. The company offers services for users to store, edit, and organize their digital photos. The company was founded in 1999, and since its inception, it has fulfilled more than 14.7 million orders, sold approximately 450 million prints and stored between 1-2 billion photos in its archives. According to industry sources, in 2006, Shuttefly had approximately 29 million unique visitors.[1]

Contents

[edit] Key Financials

  • 2006 Revenues: $123 million
  • 2005 Revenues: $84 million

[edit] Competitive Environment

The market for digital photography is large, fragmented, evolving, and intensely competitive, and the company expects competition to increase in the future. The company faces challenges from a variety of companies including:

[2]




[edit] Growth Plans

  • Expand customer base
  • Expand product and service offerings
  • Increase sales to existing customers
  • Leverage vertical integration
  • Develop new lines of business
  • International expansion

[3]

References
1. 2006 Annual Report, p. 2
2. 2006 Annual Report, p. 11
3. 2006 Annual Report, p. 6-7

[edit] References

  1. SFLY
  2. SFLY
  3. SFLY
The Shelf
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