NEW YORK, Oct. 30 /PRNewswire/ -- All Hallow's Eve may traditionally bring out the devil in most of us, but this Halloween Next Generation Beverage (NGB) is transforming the night of ghosts, goblins, and witches into a spectacular celebration of ultimate SIN ... with the official launch of new SIN Vitality Drink at three of the New York metro area's premiere nightclubs: The Cage, The Lana Lounge, and Teak on the Hudson.

SIN Vitality Drink is an elite, upscale beverage targeted to a more mature, sophisticated consumer -- an audience that Next Generation Beverage believes has been left out by the more mainstream energy drink manufacturers. SIN "Greed" will be the first of a planned seven-tier product offering -- all aptly named for the seven deadly SINS, and all uniquely formulated to provide all-night energy, without the dreaded "crash" of typical energy drinks.

Consumer response to NGB's planned "uber-launch" for SIN has been well beyond expectation, aided in no small part by a novel (and equally aggressive) advertising and channel sponsorship campaign with launch-partner Slacker Radio. In a beverage industry first, NGB Vice President Ross Pantano chose a digital media ally as the backbone for his SIN launch strategy. And as expected, the unbelievably positive reaction to SIN by Slacker Radio's twelve-million-strong listener-base shows Pantano's gambit to be pure marketing genius -- and clearly illustrates NGB's "outside the box" approach to the marketplace makes them a force to be reckoned with in the extremely competitive energy drink segment.

Next Generation Beverage is led by company President Richard Wilson. Wilson is a three-decade beverage industry veteran, and most recently Director of Retail Sales, Eastern Division for Pepsi-Cola North America. Wilson was responsible for strategic development, marketing, and execution of Pepsi-Cola's liquid refreshment beverage portfolio in retail outlets throughout the Eastern states.

After attending the College of New Jersey, Rich began his 30-plus year professional career at Pepsi-Cola and his contributions have resulted in the implementation of a wide variety of retail projects in this multi-billion-dollar business sector. Among his top clients were 7-Eleven, Pilot, Mapco, and international wholesale leader Costco.

Business development at NGB is directed by Senior Vice-President Thomas Toscano. Mr. Toscano is new to the beverage industry, but for the better part of two decades has owned and operated a very successful private-venture construction firm. His leadership and exemplary skill-set will be primarily focused on financial and accounting responsibilities, as well as developing strategic alliances.

Next Generation Beverage is very pleased to announce that they will be launching their initial retail footprint with Manhattan-based Gristedes Stores and has an aggressive post-launch event and advertising schedule, including a current promotion in support of the New York Yankees (and World Series) at the famed DugOut in New York City.

More information on SIN Vitality Drink and Next Generation Beverage can be found at http://www.NextGenerationBeverage.com and http://www.DrinkinSIN.com.

    Contact:

    J. S. Kelly
    Scene 1 Sports Group
    Los Angeles
    310.601.7636
    Scene1SportsGrp@Comcast.net

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SOURCE Scene 1 Sports Group