Subscriber Acquisition Cost (SAC)

RECENT NEWS
Bankstocks.com  May 22  Comment 
Federal prosecutors, amid a criminal insider trading probe of Steve Cohen’s SAC Capital, are weighing the possibilit
Reuters  May 22  Comment 
Prosecutors are considering charging Steven A. Cohen's SAC Capital Advisors as a criminal enterprise engaged in a long pattern of insider trading in stocks, according to a person familiar with the matter.
Wall Street Journal  May 21  Comment 
It is rare for an investment firm to be charged under the Racketeer Influenced and Corrupt Organizations Act, a powerful legal tool used against the Mafia and drug gangs.
Reuters  May 21  Comment 
Former SAC Capital Advisors portfolio manager Mathew Martoma said the government is impeding his ability to defend against criminal insider trading charges by trying to link him to an alleged long-running conspiracy for which it has only "vague"...
Bankstocks.com  May 21  Comment 
Steve Cohen’s looming confrontation with federal prosecutors isn’t sitting well with his investors.
New York Times  May 21  Comment 
SAC Capital Advisors is bracing for another round of withdrawal requests as fears grow that insider trading investigations could further damage Steven A. Cohen and his firm.
MarketWatch  May 20  Comment 
SAC Capital's Steven Cohen may broker a deal with the government to shut his $15 billion hedge fund to outside investors to settle an insider trading probe, according to Bloomberg News late Monday, citing a person close to the thinking. On Friday,...
Bloomberg  May 20  Comment 
MarketWatch  May 20  Comment 
SAC Capital, in a conference call on Monday, sought to reassure concerned employees following reports the government had subpoenaed founder Steve Cohen, according to CNBC. The call was to tell employees that the legal troubles around the firm were...
Wall Street Journal  May 20  Comment 
U.S. prosecutors are considering criminal charges against SAC Capital Advisors as a result of the government's insider-trading investigation of the hedge-fund firm.
Financial Times  May 17  Comment 
Cryptic language in letter to investors is a change from previous communications, in which the hedge fund has said it is co-operating with the inquiry




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Subscriber Acquisition Cost, or SAC, is the amount of money a company spends for each new subscriber they gain.

As its title would suggest, subscriber acquisition cost is a metric that is primarily used by companies that offer some sort of subscription based service, like telecommunications companies or cable television providers. Measuring these costs on a per-customer basis is helpful when determining how expensive specific offerings are for the company. This can also be useful when compared to other per-customer based metrics like Average Revenue Per User (ARPU). SAC is most commonly calculated using costs that are specific to attracting new customers, like marketing spending.

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