Taomee Holdings (NYSE:TAOM) is China's largest children's online entertainment platform. The company performs market research, develops, and distributes online entertainment / media and collects revenues based on subscription fees for premium access to online games. The company also capitalizes on its virtual brand to sell other forms of literacy media and paraphernalia. Taomee Holdings also sees significant growth in revenue base by expanding the licensing platform of its brand to consumer product companies. The company is quite selective in signing licensing contracts to maintain quality and band integrity. Additional revenue is expected to come from several animation series based on Taomee's characters and story lines. 
The market for children's' entertainment media in China primarily consisting of print, films, online, TV has experienced tremendous growth in the past few years. The increase in spending on children's entertainment has quickly out-paced the growth in the standard of living in urban households. This focused spending has only been accentuated with China's One-Child Policy with the recent increase in household revenues. Additionally, China has also recently passed significant legislation with strong protectionist policy incentives to drive growth in the children's media industry including mandate that at least 60% of all TV animation broadcast in China to be homegrown. The SARFT, State Administration of Radio, Film and Television, also banned the broadcasting of foreign animations during late afternoon and early evening hours. This protectionist approach by the government has restricted foreign competition to invest in China and provided tremendous opportunity for internal companies to develop the growing market for children's media.
The company's initial public offering of stock on the NYSE occurred on June 8, 2011. The company offered 7.2M shares each for $9. This was at the low end of the $9-$11 revised price range. The offering raised a total of $65M. The lead managers of the IPO were Credit Suisse Group (CS) and Deutsche Bank AG (DB).
During the full year 2010, the company reported a total revenue of $36M and its net income $21.5M. This was a 408% increase in total revenue and a 1500% increase in net income as compared to 2009.