Tudou Holdings (NASDAQ:TUDO) is a Chinese based internet site which allows users to upload and view videos. The content that users can watch comes from user generated videos, premium licensed content, and in-house developed videos. In many ways, Tudou is similar to Google's Youtube, accept it is based nearly exclusively in China. Tudou makes money by selling advertising space on its site. The company has also begun to generate revenues by allowing individuals to pay-per-view or pay a subscription to watch videos on its mobile platform. Based on time spent watching videos, Tudou is the largest web video service in China.
For the full year 2010, Tudou reported a total revenue of 286M RMB. This corresponded to a net loss of 347M RMB. The company has not generated a net income yet, due in part from a large sales and marketing expense.
The company's initial public offering of stock on the NASDAQ occurred on August 16, 2011. The company offered 6M shares each for $29. This was at the midpoint of the $28-$30 price range. The deal raised a total of $175M. The lead mangers of the deal were Credit Suisse Group (CS) and Deutsche Bank AG (DB).
Currently, Tudou's largest competitors are Youku.com (YOKU), which has its IPO in 2011 , and 56.com. However, one of Tudou's largest potential competitors, Youtube, is currently banned from being accessed in China by the Chinese government. If this ban is lifted at some point, Youtube may be able to pull away users from Tudou.