Forbes  Nov 23  Comment 
If there is one constant in business aviation, regardless of macroeconomic cycles, it is the industry’s continuous development of ever improving aircraft in terms of speed, range, fuel efficiency, the cabin experience and safety enhancements in...
Flightglobal  Nov 20  Comment 
Long before Textron Aviation there was Travel Air. Travel Air launched in 1925 when Clyde Cessna and Walter Beech two Wichita-based aircraft designers teamed up with Lloyd Stearman to produce the Model A biplane. When Curtiss-Wright acquired...
Flightglobal  Nov 18  Comment 
Textron Aviation has announced a number of key suppliers for the new version of the Cessna Longitude, unveiled at the show yesterday. They include Aircelle, GKN Aerospace, Northrop Grumman and Parker Aerospace.
Flightglobal  Nov 16  Comment 
Textron Aviation has unveiled a revamped Cessna Citation Longitude and all-new Citation Hemisphere, redoubling on a five-year-old ambition to conquer what it considers a vulnerable sector of the super midsize market segment.
Yahoo  Nov 16  Comment 
GE Aviation said on Monday it had teamed up with Textron Aviation to produce an all-new turboprop aircraft and engine for the general aviation market, part of an effort GE expects will generate up to $1 billion in annual sales of engines by around...
Wall Street Journal  Nov 16  Comment 
Cessna parent Textron on Monday will announce plans to launch a new business jet into a market that remains stagnant after the collapse that followed the financial crisis, with buyers in emerging markets taking more to the sidelines than the skies.
Reuters  Nov 8  Comment 
Bell Helicopter, a unit of Textron Inc, said on Sunday it did not expect a recovery in the commercial helicopter market until the first or second quarter of 2017.


Textron (NYSE: TXT) makes the best-selling Cessna small aircraft and military helicopters.[1] Cessna represents 42% of the Textron's 2009 revenues. Textron's military segment, Bell, makes the Osprey Tilt-rotor aircraft and is dependent on U.S. military contracts, which account for 27% of total sales. The company acquired United Industrial (UIC) in 2007, expanding its business into the growing unmanned military market.[2]

Textron also has a stable but low-margin plastic business that makes parts for use in a wide range of consumer products such as cars, plumbing, and electrical connections.[3] Textron competes against large companies like Boeing Company (BA) and Raytheon Company (RTN) for government contracts and Bombardier (BBD.B) and General Electric Company (GE) within the aircraft and Industrial supplies sector.

In 2009, Textron had total revenues of $10.5 billion. Despite this, Textron posted a net loss of $31 million in 2009. The loss in 2009 is largely because Textron's revenues in 2009 were significantly lower than the $14.25 billion in 2008 revenues, which allowed Textron to earn a net income of $344 million.

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Textron competes against a wide variety of companies for government contracts and for private customers. Textron also competes against a large number of companies whose products rival the Bell, Cessna, and Industrial segments. These companies include:

  • Boeing Company (BA) which competes against Textron's Cessna and Bell segments. Although the two companies work in association on some projects, like the V-22 Osprey, they compete for contracts and customers on most ventures.[4]
  • United Technologies (UTX) which owns Pratt and Whitney, the leader in terms of sales of business and small aircraft jet engines.[5]
  • Raytheon Company (RTN) competes for government contracts in the fields of defense systems and technological services.[6] Raytheon and Textron compete for many of the same contracts.
  • Bombardier (BBD.B) is the 3rd largest producer of civilian aircraft and competes against the Cessna segment of Textron.[7]
  • Honeywell International (HON) produces automotive supplies, engines, and turbo chargers which compete with the Industrial segment of Textron.
  • ITT Corporation (ITT) produces defense electronics for the U.S. military in addition to highly engineered products for military aircraft and gears and shock absorbers for general aviation.[8]


  1. Google Finance:"Textron Inc"
  2. Boston Globe Business: "Textron buys United Industrial Unmanned Army aircraft target of $1.1b purchase"
  3. TXT 10-K 2009 Item 1 Pg. 3
  4. Google Finance: "The Boeing Company"
  5. Eclipse Aviation "Eclipse Finds an Engine for Its Jet"
  6. Google Finance: "Raytheon Company"
  7. Hoovers Bombardier Inc. "Bombardier Company Description"
  8. Reuters: ITT Corp
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